Hotels, motels, resorts, bed and breakfasts, inns, and other lodging properties. 

Businesses providing goods and services to Wisconsin hotel and lodging properties. 

Open to convention & visitor bureaus, chambers of commerce and other tourism organization in Wisconsin. 

Open to secondary schools, colleges, and universities offering programs specifically related to hospitality, or lodging management.

Available to those actively enrolled in a certificate, two-year, or four-year program specifically relating to hospitality, lodging, or event management.

WH&LA advocates for legislation, regulations, and resources that will promote a strong lodging and tourism industry in the state of Wisconsin. As an association we actively lobby state lawmakers and regulatory agencies in an ongoing effort to protect the rights of our lodging members. WH&LA is proud to partner with the American Hotel & Lodging Association (AH&LA) to ensure that our industry has as strong voice in Washington D.C.

Hotel and lodging properties are a key part of Wisconsin’s tourism industry. We work closely with other travel entities to help make Wisconsin a leading destination for both visitors and businesses. WH&LA is a partner of the Tourism Federaton of Wisconsin – a lobbying coalition of Wisconsin trade and promotional associationas and organizations. 

WH&LA provides free and paid marketing opportunities to help promote your business. All lodging properties receive a free listing in the Wisconsin Lodging Directory - the annual resource guide with over 160,000 copies distributed accross the midwest. Our Targeted Marketing Program provides discounted rates on digital billboards and print publications for loding properties and Chamber/CVB members. Associate members are encouaged to participate in Strategic Marketing Program. 

WH&LA keeps you informed with member only communications including: 

  • Weekly Insider e-newsletter
  • Quarterly Inntouch member magazine 
  • Timely and currated state and national news breifs 
  • Invitations to WH&LA events 
  • Social media organizational and event updates