The Wisconsin Hotel & Lodging Association (WH&LA) is a nonprofit trade association representing hotel and lodging properties across the state. Founded in 1896, WH&LA has worked to advance Wisconsinís lodging industry through advocacy and the delivery of valued services. 

 

MEMBERSHIP INQUIRY FORM

MEMBER PROFILE MEMBER HOMEPAGE
WH&LA membership supports education and advocacy efforts for the lodging industry in our state and comes with exclusive member benefits.

ADVOCACY
WH&LA advocates for legislation, regulations, and resources that will promote a strong lodging and tourism industry in the state of Wisconsin. As an association, we actively lobby state lawmakers and regulatory agencies in an ongoing effort to protect the rights of our lodging members. WH&LA is proud to partner with the American Hotel & Lodging Association (AH&LA) to ensure that our industry has a strong voice in Washington D.C.

TOURISM PROMOTION
Hotel and lodging properties are a key part of Wisconsinís tourism industry. We work closely with the Wisconsin Department of Tourism and other entities that make Wisconsin a leading destination for both visitors and businesses. WH&LA is a partner of the Tourism Federation of Wisconsin Ė a lobbying coalition of Wisconsin trade and promotional associations and organizations.

MARKETING
WH&LA provides free and paid marketing opportunities to help promote your business. Our programs are designed to deliver cost savings to help your bottom line. All lodging properties receive a free listing in the Wisconsin Lodging Directory - the annual resource guide with over 150,000 copies distributed across the Midwest. Our Targeted Marketing Program provides discounted rates on digital billboards and print publications for lodging properties and Chamber/CVB members. Associate members are encouraged to participate in the Strategic Marketing Program. 

OPERATIONAL RESOURCES
Members of WH&LA have exclusive access to all online resources in the Information Center including guides on employee recruitment and retention, guest safety and security, human trafficking prevention, ADA regulations, pool codes and more.

LEGAL SUPPORT
WH&LA is available to assist lodging property operators and other tourism industry professionals on room tax questions. We also help lodging members on innkeeperís rights, state regulations, and other day-to-day legal issues. Our hospitality expert lawyer is available for complimentary calls with WH&LA lodging members to assist with specific legal questions.

COMMUNICATIONS
WH&LA keeps you informed with member-only communications including: 
  • Weekly Insider e-newsletter
  • Quarterly Inntouch member magazine 
  • Timely and informative state and national news briefs 
  • Invitations to WH&LA events 
  • Social media organizational and event updates
LODGING MEMBERS
Lodging properties of all sizes including hotels, motels, resorts, inns, b&bs, and vacation rentals
 
LODGING EXECUTIVES
Owners and management company operators with all properties in membership with WH&LA

 
CONSTRUCTION PROPERTIES
Properties under construction and not yet open to the public
 
ASSOCIATE MEMBERS
Vendors and businesses providing goods and services to Wisconsin lodging properties

TOURISM PARTNERS
Convention & visitor bureaus, chambers of commerce and other tourism organizations in Wisconsin

 
EDUCATIONAL INSTITUTIONS
Colleges & universities with certificate, two-year, or four-year program specifically related to hospitality or lodging management