Schedule

Sunday, March 7, 2021

7 - 9 pm| Opening Reception 

 

Monday, March 8, 2021

8:30 - 9 am |  Breakfast 

9 - 9:30 am |  WH&LA Opening Ceremonies 

9:30 - 10 am  | Education Tourism Promotion During the Pandemic Recovery with Acting Secretary Ann Sayers from the Wisconsin Department of Tourism
 
 
10 - 11 am | Straight Talk on Tourism Promotion - Bringing Guests Back to Wisconsin panel featuring Celestino Ruffini, Visit Beloit, Peggy Williams-Smith, Visit Milwaukee; Brad Toll, Greater Green Bay Convention & Visitors Bureau; Krystal Westfahl, Minocqua Visitors Bureau, and Chamber of Commerce; facilitated by Jay Schumerth, Hostmark Hospitality

11 - 12:30 pm | Speed Networking

12:30 pm | Lunch 

12:30 - 4 pm | Tabletop Marketplace 
 
2 - 2:45 pm |  Hotel Marketing Priorities for 2021 with Revelation PR, Advertising and Social Media's president, Brian Lee, APR
 
3 - 3:45 pm|   Financial Fitness - Integrating Your Budget into Your Strategic Plan & Identifying Opportunities for Liquidity with Jake Riniker, CPA from Johnson Block & Company, Inc. 
 

4:15 - 5:15 pm |  Pandemic Hospitality - Adaptive Reuse Projects That Deliver a High Touch Experience with Kahler Slater

6:30 - 7:30 pm: Chairman's Reception & $100 Club Giveaways 

7:30 - 9:30 pm: Dinner & Live Auction 

 

Tuesday, March 9, 2021

8 - 9:15 am |  Breakfast & Brainfood - Managing Unconcious Bias as a Post Pandemic Workforce Development Strategy with Gus Martinez, GSM Consulting

9:30 - 10:45 am |  Employment Law Issues & Sticking Points for Wisconsin Employers with attorney Erica N. Reib, O'Neil from Cannon Hollman, DeJong & Laing S.C. 

11 am - 12:30 pm  |  Lodging Industry Legislative Outlook from Wisconsin & DC with AHLA's President & CEO Chip Rogers and WH&LA contract lobbyist Kathi Kilgore

12:45 -2 pm: Event Add-on - Wisconsin Women in Lodging Luncheon