​AI Resources for Wisconsin Lodging Professionals

​Discover tools, tips, and examples to help your property save time, boost efficiency, and enhance guest experience.

​Popular AI Tools for Hospitality

​Explore these AI tools to save time, improve efficiency, and enhance guest experiences.

ChatGPT

Generate text-based content and answer questions quickly.

Example use: Draft social media posts, create FAQs, respond to guest inquiries.

Canva Magic Studio

AI-powered design tool for creating marketing visuals in minutes.

Example use: Design promotional graphics, update signage, create email visuals.

Otter.ai

Automatic transcription service for meetings and training sessions.

Example use: Transcribe staff huddles, meetings, or conference calls.

Jasper

AI copywriting assistant to generate professional content fast.

Example use: Write website copy, email campaigns, or social media posts.

Claude

AI assistant for summarizing information and planning tasks.

Example use: Summarize reports, generate meeting notes, plan workflows.

Triptease

AI tools focused on direct bookings and conversion optimization.

Example use: Increase direct bookings, personalize guest messaging, analyze trends.

HiJiffy

AI chatbot for guest communication and support.

Example use: Respond to inquiries, provide concierge recommendations, automate messaging.

MonkeyLearn

AI text analytics and data classification platform.

Example use: Analyze guest feedback, categorize reviews, extract insights.

Crystal-Knows

AI-driven personality insights to improve guest and team communication.

Example use: Tailor messaging, improve guest interactions, personalize marketing emails.

Learning & Newsletter Resources

Stay up to date on AI tools, trends, and strategies with these free newsletters:​
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​Hospitality-Specific Examples

​See how AI is being applied across hotel operations, marketing, guest experience, and more:
Operations
  • Automating guest inquiries through chatbots or virtual assistants
  • Optimizing staffing schedules based on occupancy predictions
  • Streamlining housekeeping assignments
  • Managing routine maintenance requests
  • Automating inventory and supply orders
Marketing & Communications
  • ​Generating social media posts and campaign copy
  • Analyzing guest reviews for sentiment and trends
  • Personalizing email marketing content
  • Creating promotional visuals or graphics quickly
  • Identifying trending topics to attract new guests
Guest Experience / Member Engagement
  • Creating personalized itineraries for guests
  • Sending pre-arrival communications and reminders
  • Automating loyalty program messaging
  • Providing AI-driven recommendations during stays
  • Responding to guest feedback in real time
Profitability / Data Analysis & Reporting
  • Basic trend analysis and forecasting for revenue and occupancy
  • Tracking key performance indicators (KPIs) automatically
  • Summarizing guest feedback and satisfaction data
  • Identifying opportunities for upselling or promotions
  • Comparing operational metrics across properties
Administrative Tasks
  • Drafting internal documents or reports
  • Summarizing meeting notes
  • Managing calendars and scheduling reminders
  • Automating routine email responses
Event Planning & Logistics
  • Coordinating vendors and tracking contracts
  • Managing attendee communications and registration
  • Budget tracking and expense summaries
  • Creating timelines or checklists automatically
Other
  • Testing new AI tools for different operational areas
  • Learning prompt strategies and experimenting with workflows
  • Exploring creative applications for marketing or guest engagement

​Tips & Tricks for Advanced Prompts

Get better results from your AI tools:
  • Use clear instructions: e.g., “Create 3 social post options for LinkedIn about our new package.”
  • Specify audience and tone for content generation
  • Experiment with iterative prompts to refine outputs
  • Include context or constraints to guide AI for accurate responses

​Share Your AI Ideas

Contribute to our ongoing community knowledge:
  • Add your tools, success stories, or questions
  • Collaborate with other WHLA members and see what’s working across the state

Downloadable Resources

​Access practical materials to help you implement AI tools at your property or organization. These resources are designed for quick reference, team sharing, and hands-on experimentation.