A Thanksgiving Message from the WHLA President & CEO

​As we enter the holiday season—one of my favorite times of the year—it's a perfect opportunity to pause, reflect, and express gratitude. This time of year also allows us to highlight the warmth and hospitality that Wisconsin is known for, helping travelers create special memories with their loved ones.

​I have so much to be thankful for: a talented and dedicated team, a supportive Board of Directors, an engaged Executive Committee, and, of course, our loyal members who are committed to advancing our mission. Together, we work to represent the interests of Wisconsin's hotel and lodging industry through advocacy, education, and connecting communities. I am grateful to be surrounded by professionals from all areas of lodging who are passionate about the industry's success.

I'm also thankful for the many elected officials who recognize the critical role tourism plays in our state’s economy and society. Most of all, I am grateful to wake up each day with the opportunity to serve our membership and make a positive impact.

​On behalf of the entire WHLA team, I am deeply grateful for you and wish you a warm and joyful Thanksgiving!

Kind Regards,

​
Bill Elliott, CAE
WHLA President & CEO

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