AI in Revenue Management: What’s Real, What’s Next?

Artificial intelligence is everywhere—but how do you separate the hype from the real tools that can transform your business? At the 2025 Wisconsin Lodging Conference & Trade Show, hoteliers will get a clear-eyed look at the future of AI in hospitality during “AI in Rev Management: What’s Hype, What’s Real, What’s Next?” on Monday, November 2.

Led by seasoned revenue management executive Mirela Logoni, this session is designed for general managers, owners, and leaders who want to cut through the buzzwords and uncover actionable strategies. Drawing on over two decades of experience with global brands like Hilton, Marriott, and Hyatt—as well as independent hotels—Mirela will share real use cases, future trends, and practical takeaways to guide your revenue strategy.

As part of the Smart Operations Track, this session builds directly into our conference theme, “Blueprint for the Future: Adapt, Build, Thrive.” Attendees will leave with clarity on how to adapt revenue strategies in the face of AI disruption, build processes that integrate technology smartly, and thrive in an increasingly competitive marketplace.

With 15 breakout sessions to choose from, all selected by WHLA members, you’ll have the flexibility to explore topics across leadership, guest experience, and operations—without being tied to a single track.
Join us November 2–4 at Chula Vista Resort in Wisconsin Dells for WHLA’s largest event of the year. Register now to be part of the conversation shaping the future of Wisconsin lodging!

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