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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Contestants
      • Cover Contest - Vote Now
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Secure Your Spot: 2026 Women in Lodging Retreat

1/28/2026

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Secure Your Spot: 2026 Women in Lodging Retreat
​Registration is officially open for the 2026 Wisconsin Women in Lodging (WWIL) Retreat! Hosted at the Journeyman Hotel by WWIL Steering Committee Chair Katie Neufeld, this retreat brings together women leaders from across Wisconsin’s lodging industry for an inspiring and immersive experience.

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Rep. Dave Armstrong and Sen. Jesse James Announce Co-Sponsorship of Tourism Promotion Improvement District Legislation

1/22/2026

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Rep. Dave Armstrong and Sen. Jesse James Announce Co-Sponsorship of Tourism Promotion Improvement District Legislation
The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce that Representative Dave Armstrong and Senator Jesse James have officially announced their co-sponsorship of LRB 2882/6083 – Tourism Promotion Improvement Districts (TPIDs) — a significant step forward in an effort WHLA has been working diligently to advance on behalf of Wisconsin’s lodging and tourism industry.

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WHLA Welcomes New Student Board Representative

1/22/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
The Wisconsin Hotel & Lodging Association (WHLA) is excited to welcome Avery Ambourn, a student at University of Wisconsin–Stout, as our newest Student Board Representative.

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol

1/22/2026

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol
​On January 21 more than 55 Wisconsin Hotel & Lodging Association (WHLA) members gathered in Madison for WHLA Action Day, the association’s signature advocacy event. Hosted at the Best Western Premier Park Hotel, the day empowered lodging leaders from across the state to engage directly with policymakers and advocate for issues critical to Wisconsin’s hospitality industry.

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WHLA’s Elliott Tapped to Serve on AHLA Executive Committee

1/22/2026

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WHLA’s Elliott Tapped to Serve on AHLA Executive Committee
The Wisconsin Hotel & Lodging Association (WHLA) is proud to share that our president & CEO, Bill Elliott, CAE, has been appointed to the American Hotel & Lodging Association’s (AHLA) Executive Committee as part of AHLA’s 2026 leadership slate.

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WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials

1/14/2026

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WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials
The Wisconsin Hotel & Lodging Association is proud to recognize a significant professional milestone achieved by Lexie Mallary, Senior Graphic Designer and Marketing & Communications Manager. In her role at WHLA, Lexie leads the creation of innovative marketing campaigns, designs engaging visual content, and manages communications that connect and inform our members across Wisconsin’s lodging industry.

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2026 WHLA Sponsorship & Marketing Opportunities

1/7/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
The Wisconsin Hotel & Lodging Association (WHLA) provides Associate Members with exclusive opportunities to connect directly with hotel owners, operators, and decision-makers across the state. These connections are essential for building relationships, sharing your expertise, and positioning your brand as a trusted partner in the Wisconsin lodging industry.

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Capitol Leaders Join WHLA Action Day 2026 in Madison

1/7/2026

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Capitol Leaders Join WHLA Action Day 2026 in Madison
The excitement for WHLA Action Day 2026 is building!  On January 21, hotel and lodging professionals from across Wisconsin will gather at the Best Western Premier Park Hotel in Madison for a full day dedicated to advocacy, networking, and learning.

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    We welcome and encourage your comments! Our goal is to foster thoughtful, respectful conversations about Wisconsin’s lodging industry. To maintain a productive space for discussion, we kindly ask that you follow these guidelines:

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