What happens when you treat onboarding not as a process, but as an experience worth remembering?
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At Grand Geneva Resort & Spa, that mindset has led to a creative evolution in how they train, connect with, and retain their team members. By blending intentional onboarding systems, peer mentorship, and a dose of humor inspired by The Office, the team has built a culture that feels both structured and refreshingly human, and the results are hard to ignore.

​The WHLA Online Auction is coming June 8–12, and members are invited to get involved! 

We are seeking room nights, packages, and experience-based items to build a strong auction lineup that directly supports WHLA’s advocacy, education, and workforce development efforts across Wisconsin’s lodging industry.

In an industry where marketing trends shift as quickly as traveler behavior, one thing has become increasingly clear: the old playbook no longer applies.

To better understand how hospitality leaders are adapting, I recently sat down virtually with Brandon McConnell, Corporate Executive for Delavan Lake Lawn Management. Brandon and his team have long been strong partners of WHLA, particularly when it comes to Targeted Marketing campaigns.

​This spring, the Madison Area Hotel & Lodging Association (MAHLA) is proud to celebrate an incredible wave of recognition across our member properties and partners. These honors reflect what we see every day—Madison’s hospitality community is driven by passionate teams committed to delivering exceptional guest experiences.

​The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce the official theme for the 2026 Wisconsin Lodging Conference & Trade Show:

WHLA is proud to announce that nominations for the 2026 WHLA Awards are officially open from April 1 through June 20. Each year, these awards celebrate excellence across Wisconsin’s lodging industry, recognizing outstanding service, innovation, leadership, and lifetime achievement.