Blog Archives

A Chat with the 2025 Chair

6/19/2025

By Rory Madsen, Gordon Lodge
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.

Gordon Lodge (Baileys Harbor, WI)

I’m pleased to welcome you to this year’s edition of InnTouch with WHLA! Now in its second year as an annual publication, InnTouch has quickly become an important resource for our members. From the latest industry updates to our comprehensive Products & Services Directory, this publication is designed to support and connect everyone in Wisconsin’s lodging community.

Navigating the Future of Hospitality: Four Key Trends for 2025

6/18/2025

How Industry Leaders Are Adapting to Workforce Shifts, Rising Costs, and Evolving Guest Expectations

By HUB International

Navigating the Future of Hospitality: Four Key Trends for 2025

The American hospitality industry is poised for a dynamic year in 2025, characterized by both challenges to overcome and opportunities to capitalize upon. As demand for travel continues to increase in the wake of the pandemic, it’s important for hospitality businesses to take note of several key emerging trends that are likely to significantly impact the trajectory of the industry.

“Getaway to Wisconsin Hotels” Online Auction Raises Valuable Support for WHLA

6/17/2025

“Getaway to Wisconsin Hotels” Online Auction Raises Valuable Support for WHLA

Following a strong launch and impressive early bidding, the Wisconsin Hotel & Lodging Association’s “Getaway to Wisconsin Hotels” online auction concluded successfully on June 16. Thanks to the enthusiastic participation of travelers and the generosity of our WHLA member properties, the auction raised over $3,000 to support WHLA’s ongoing mission to advocate for, connect, and elevate Wisconsin’s lodging professionals.

Is G.hn right for your property?

6/16/2025

How to use your existing coax cabling for faster & more reliable Wi-Fi

By Geri Sullivan, Vice President of Key Accounts & Guest Internet at SONIFI

Is G.hn right for your property?

Upgrading your network doesn’t have to mean a big overhaul at your property.

With G.hn having verified and sustained success in hospitality settings, it’s something you should know about if your hotel’s Wi-Fi needs some help.

Curating the Blueprint: How WHLA Builds a Powerful Conference Program

6/11/2025

The Wisconsin Lodging Conference & Trade Show stands on the pillars of dynamic speakers and relevant, real-world education. But who is behind the scenes making it all happen? The answer lies with you and your fellow industry professionals.

Bidding is Heating Up in the "Getaway to Wisconsin Hotels" Online Auction

6/10/2025

Bidding is Heating Up in the

The Wisconsin Hotel & Lodging Association’s Getaway to Wisconsin Hotels online auction is off to a strong start. Launched at 3:30 PM CST on Monday, June 9, the auction has already seen impressive early interest and active bidding from travelers eager to explore the incredible lodging experiences donated by WHLA member properties.

From ‘Top Chef’ to Top Choice, Milwaukee Tourism Breaks Records in 2024

6/10/2025

Representing 16% of all tourism impact in the state, Milwaukee County saw its third consecutive year of record-breaking tourism spending

From ‘Top Chef’ to Top Choice, Milwaukee Tourism Breaks Records in 2024

MILWAUKEE (June 10, 2025) – Visit Milwaukee is thrilled to announce that Milwaukee County's tourism industry, which represents 16% of all tourism spending in Wisconsin, achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion, marking a 3.7% increase over the previous year and representing the third year of record-setting impact.

Paint with Purpose: A Proactive Approach to Property Maintenance

6/9/2025

Smart painting strategies can elevate your brand, stretch your budget, and keep guests coming back

By Alan Phillips, CertaPro Painters of NE Wisconsin

Paint with Purpose: A Proactive Approach to Property Maintenance

Just like the routine maintenance that keeps your vehicle running smoothly, your hotel or lodging facility performs better when well-maintained. Proper painting and upkeep aren't just cosmetic improvements; they help turbocharge your brand and make a positive impression on your customers and employees.

Calling All First-Timers: Attend the 2025 Lodging Conference for Free!

6/4/2025

Are you new to the Wisconsin Lodging Conference & Trade Show? We’ve got exciting news—your first time could be on us!

To encourage broader participation and support rising professionals, WHLA is offering complimentary Full Conference registration to the first 10 eligible first-time hotel or lodging attendees who sign up using our online form.

Elevating Guest Experience with Quality Linens and Emerging Amenities

6/4/2025

By Gunderson Uniform & Linen
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.

Housekeeper fluffing pillows on a made bed

When you’re in the hospitality industry, you know that comfort is not just a luxury—it’s a science. You’re likely aware that every element, from the ambiance of a room to the quality of linens, plays a crucial role in shaping your guests’ experience.

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