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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Call for Entries
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters >
      • Greater Milwaukee Area Hotel & Lodging Association
      • Madison Area Hotel Lodging Association
      • Wisconsin Women in Lodging
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Session Details
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor & Sponsor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • WHLA Member Webinar - March 2026
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Tourism Promotion Improvement Districts (TPIDs)
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Honoring an Industry Leader: Daniel Schetter Inducted into the Wisconsin Lodging Hall of Fame

9/30/2026

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Honoring an Industry Leader: Daniel Schetter Inducted into the Wisconsin Lodging Hall of Fame
The Wisconsin Hotel and Lodging Association (WHLA) proudly honors and  welcomes Daniel Schetter to the Wisconsin Lodging Hall of Fame. 

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A Legacy of Northwoods Hospitality: Gerda Safer Inducted into the Wisconsin Lodging Hall of Fame

9/29/2026

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A Legacy of Northwoods Hospitality: Gerda Safer Inducted into the Wisconsin Lodging Hall of Fame
The Wisconsin Hotel and Lodging Association is pleased to welcome and honor Gerda Safer, a true Northwoods pioneer, into the Wisconsin Lodging Hall of Fame. 

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Honoring a Legacy: Ron McCord Inducted into the Wisconsin Lodging Hall of Fame

9/29/2026

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Honoring a Legacy: Ron McCord Inducted into the Wisconsin Lodging Hall of Fame
The Wisconsin Hotel & Lodging Association (WHLA) proudly honors the memory and enduring legacy of Ron McCord as he is inducted into the Wisconsin Lodging Hall of Fame.

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Running Smarter Revenue Strategies in Highly-Seasonal Resorts

9/28/2026

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How one Upper Midwest lakeside resort rethought pricing to navigate short booking windows and fluctuating demand.
By IDeaS Revenue Solutions
Running Smarter Revenue Strategies in Highly-Seasonal Resorts
For seasonal resorts, revenue opportunities are finite. When your property is only open part of the year, missed demand isn’t deferred—it’s gone. Pricing decisions made during peak weeks and shoulder periods can determine the success of the entire season. Amid a backdrop of rising operational expenses and changing travel preferences in once-steady feeder markets like Canada, the pressure to get it right can be immense. 

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Celebrating Excellence in Wisconsin Hospitality: 2026 WHLA Awards Lunch Recap

9/24/2026

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September 23, 2026 | Hilton Milwaukee – Empire Ballroom
Picture
​Members of the Wisconsin Hotel & Lodging Association (WHLA) gathered on September 23, 2026, in the elegant Empire Ballroom at the historic Hilton Milwaukee to honor the frontline leaders, public advocates, and legendary pioneers driving Wisconsin’s lodging industry forward.

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Wisconsin Women in Lodging Event Recap: Effective Delegation & Leadership

9/24/2026

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By: Mia Smith, Communications Intern
Wisconsin Women in Lodging Event Recap: Effective Delegation & Leadership
​On September 22nd, Wisconsin Women in Lodging (WWIL) gathered at the Hilton Milwaukee to explore current trends and leadership strategies in the hospitality industry. The afternoon was filled with valuable actionable insight as well as connecting with peers in the Wisconsin Lodging community. 

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Meet Mia: WHLA’s New Fall Communications Intern

9/24/2026

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Meet Mia: WHLA’s New Fall Communications Intern
WHLA is excited to welcome Mia Smith, our new fall Communications Intern! With a passion for visual storytelling, social media and connecting with others, Mia is looking forward to bringing her creativity to the association while gaining hands-on experience in Wisconsin’s lodging industry.

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Hospitality Design in 2026: Trends Taking Shape

9/21/2026

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By Kelsey Korolchuk, CID, Genevieve Richard, NCIDQ, Andrea Okeson, Krista Burton

Hospitality Design in 2026: Trends Taking Shape

Design trends rarely appear overnight. They evolve through subtle cues, emerging in fashion, retail, trade shows, and the ways people choose to travel and experience spaces. In 2026, those shifts are already influencing how hotels are being designed, built, and refreshed.

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Inside the Immersive Design for Dellshire, A New Legend in the Waterpark Capital

9/14/2026

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By Architectural Design Consultants, Inc., Julia Silvers, marketing specialist

​
Inside the Immersive Design for Dellshire, A New Legend in the Waterpark Capital
Wisconsin Dells has long been defined by its world-class attractions, but a new "crown jewel" is rising to redefine the skyline: Dellshire Resort. Opened in May 2026, this fantasy-themed immersive escape is more than just the latest addition to the "Waterpark Capital of the World." It represents a homecoming. 

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Check In to Your Future, Level Up Your Career: The Ultimate Guide to WHLA’s Sponsored Student Experience

9/9/2026

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Check In to Your Future, Level Up Your Career: The Ultimate Guide to WHLA’s Sponsored Student Experience
At the Wisconsin Hotel & Lodging Association (WHLA), we believe the future of Midwest hospitality begins with the passionate individuals entering the industry today. That is why we are opening our doors to the next generation of lodging leaders at the 2026 Wisconsin Lodging Conference & Trade Show, taking place November 1–3, 2026, at the Kalahari Resort Convention Center in Wisconsin Dells.

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