In the competitive landscape of Wisconsin’s hospitality industry, independent lodging operators face the challenge of maximizing revenue while delivering exceptional guest experiences. rezStream works with properties across the state to tackle this challenge head-on, and one of the most effective strategies is encouraging direct bookings through your website. A well-crafted “Book Direct Benefits” page is a proven way to boost profitability, build guest loyalty, and take back control from OTAs.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Dawn Daoust, Executive Administrator at Gordon Lodge in Baileys Harbor, as one of the 2025 Spirit of Hospitality Award recipients.

Get ready to raise your glass for a great cause! The Wisconsin Women in Lodging (WWIL) Wine Pull is back — and this year, it’s happening during the Wisconsin Lodging Trade Show on Monday, November 3, from 3:00–6:00 PM at Chula Vista Resort.

​Exciting news for attendees (and supporters from afar!) — the WHLA Auctions are going digital for the 2025 Wisconsin Lodging Conference & Trade Show! This year, we’re embracing the future of fundraising with the GiveButter platform, making it easier than ever to browse, bid, and win.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Blake Scheer, Lead Bartender at the Kimpton Journeyman Hotel in Milwaukee, as one of the 2025 Spirit of Hospitality Award recipients.

The hospitality industry is evolving, and so are the regulations that shape it. At the 2025 Wisconsin Lodging Conference & Trade Show, you’ll have the chance to hear directly from the experts on what’s coming next. On Monday, November 2, join Ted Tuchalski, R.S., of the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) for “What to Know About the Next Lodging Code.”

Artificial intelligence is everywhere—but how do you separate the hype from the real tools that can transform your business? At the 2025 Wisconsin Lodging Conference & Trade Show, hoteliers will get a clear-eyed look at the future of AI in hospitality during “AI in Rev Management: What’s Hype, What’s Real, What’s Next?” on Monday, November 2.

The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Elvira Alvarez, Assistant General Manager at Fairfield Inn & Suites Pleasant Prairie, as one of the 2025 Spirit of Hospitality Award recipients.

The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Jason Porter, Director of Operations at Parkwood Lodge in Fish Creek, as one of the 2025 Spirit of Hospitality Award recipients.

At the 2025 Wisconsin Lodging Conference & Trade Show, leadership takes center stage with breakout sessions designed to help hoteliers adapt, build, and thrive in a rapidly changing industry. On Monday, November 3, don’t miss “Lead Like a Legend: Hospitality Leadership for the Modern Era” with hospitality veteran Amy Simchak, CHA, CHDT.