​As we enter the holiday season—one of my favorite times of the year—it's a perfect opportunity to pause, reflect, and express gratitude. This time of year also allows us to highlight the warmth and hospitality that Wisconsin is known for, helping travelers create special memories with their loved ones.

Madison, WI – November 20, 2024 – The Wisconsin Hotel & Lodging Association (WHLA) proudly announces that its retired President and CEO, Trisha Pugal, CAE, was inducted into the prestigious Wisconsin Society of Association Executives (WSAE) Hall of Fame on November 19, 2024. The award was presented during the WSAE Summit at The Edgewater in Madison.

​Last week, the Greater Milwaukee Hotel & Lodging Association (GMHLA) hosted the 3rd Annual GMHLA Bags Tournament. The event took place at the Courtyard Milwaukee Downtown on November 14. It was an exciting day that brought together hotel industry professionals for camaraderie, competition, and a sense of community.

​The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce its 2025 Board of Directors and Executive Committee, as elected during the 2024 Annual Meeting held on November 4 at the Kalahari Resort in Wisconsin Dells. This leadership team will play a crucial role in guiding the association's efforts to support and advance the lodging industry in Wisconsin.

​The Wisconsin Women in Lodging (WWIL) made a remarkable mark at the 2024 Wisconsin Lodging Conference & Trade Show, held from November 3 to 5 at Kalahari Resorts in Wisconsin Dells. Their impactful fundraising initiative raised vital funds for Career Development Scholarships and highlighted the group’s commitment to empowering future leaders.

​The Wisconsin Hotel & Lodging Association (WHLA) hosted its annual Awards Dinner and Live Auction at the Kalahari Resorts in Wisconsin Dells. The event recognized outstanding contributions to the hospitality industry and raised funds for key initiatives.