Be Part of the Foundation — Exhibit at the 2025 WHLA Trade Show

Showcase Your Brand at Wisconsin’s Only Lodging-Focused Trade Show

The 2025 Wisconsin Lodging Conference & Trade Show will take place from November 2 to 4 at Chula Vista Resort in Wisconsin Dells. One of the most dynamic aspects of this event is the Wisconsin Lodging Trade Show, which will be held on Monday, November 3.

The Wisconsin Lodging Trade Show is the only lodging-specific expo in the state, offering unparalleled visibility and direct access to decision-makers in Wisconsin's hospitality sector. Exhibiting with WHLA places your business at the forefront of Wisconsin's hospitality industry.
 
This event is more than just a trade show; it is a dynamic opportunity for engagement that drives foot traffic and encourages meaningful conversations. The Wisconsin Lodging Trade Show features dedicated expo hours from 3:00 to 6:00 PM, providing exhibitors with a focused time to interact with attendees in a high-energy, distraction-free environment. During this exclusive window, all attention will be on the Trade Show floor, where attendees will be eager to connect.

By exhibiting, you will gain exclusive access to: 

• Hotel and lodging decision-makers from across the state
• Opportunities to build relationships with current and prospective clients
• Enhanced brand visibility within a targeted audience
• A presence at Wisconsin's only lodging-focused trade show

Who Attends?

The annual Wisconsin Lodging Conference & Trade Show draws over 300 attendees, including 250+ lodging professionals from hotels, resorts, ownership groups, and management companies. 
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Attendees include executives, ownership groups, general managers, and frontline staff—all seeking innovative products, trusted services, and vendor partnerships that help their businesses thrive.

Who Should Exhibit?

If your business serves the hospitality sector, this is your event. Ideal exhibitors include companies offering:

• Hotel Supplies & Amenities
• Furniture, Fixtures & Equipment (FF&E)
• Technology & Software Solutions
• Maintenance & Engineering Services
• Food & Beverage Providers
• Insurance, Financial & Legal Services
• Marketing & Hospitality Consulting

This Year’s Theme: Blueprint for the Future: Adapting, Building, Thriving

This theme reflects the spirit of transformation happening throughout our industry, and your products, services, and expertise are essential to what comes next. Whether you're debuting new technology or offering a tried-and-true guest experience solution, this is where your brand should be seen.

Sponsorship Opportunities Also Available

​This event isn’t just a showcase—it’s a collaborative space where Wisconsin’s lodging industry comes to plan, grow, and move forward. Vendors like you aren’t on the sidelines—you’re part of the foundation.

View the Sponsor & Exhibitor Prospectus.

Reserve your booth or learn more at WisconsinLodging.org/conference.

Register Now!

General Info   |   Schedule at a Glance   |   ​Sessions   |   ​Speakers   |   Exhibitor Info   |   Current Exhibitors   |   Awards   |   Register Now

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