Blueprint for Connection: Thrive Through Networking at the 2025 Wisconsin Lodging Conference & Trade Show

The Wisconsin Lodging Conference & Trade Show is more than just a series of sessions and speakers; it is an opportunity for connection. It is a platform where ideas are shared, partnerships are formed, and careers are advanced. As the largest and most influential event hosted by WHLA each year, the conference attracts over 300 attendees, including more than 250 lodging professionals, for two impactful days of industry engagement, collaboration, and celebration.

​From the initial greetings at the Opening Reception to the concluding keynote on Tuesday, the opportunities to connect are woven throughout the fabric of this event.

Connection Around Every Corner

Opening Reception

​Start strong on Sunday evening with a casual reception designed to help you reconnect with colleagues and meet new peers in a relaxed setting. This event sets the tone for the meaningful conversations and energy to come.

Welcome Breakfast

​Fuel up Monday morning and make early connections over breakfast. It’s the perfect setting to meet tablemates, chat with speakers, and jumpstart your conference mindset.

Wisconsin Lodging Trade Show

​Monday afternoon brings you face-to-face with over 80 vendors offering everything from hotel tech to amenities and design. Grab a refreshment, chat with exhibitors, play booth games, and build valuable partnerships in a high-energy, no-conflict window.

Chair’s Reception in the Trade Show

​Keep the conversations going with appetizers, hosted beer, and a celebration of WHLA’s Board leadership with 2025 Board Chair Rory Madsen. Don’t miss the Golden Ticket drawing!

Awards Dinner & Live Auction

​Celebrate industry excellence, cheer on your peers, and raise your paddle during the Live Auction. It’s an evening of recognition, laughter, and community spirit you won’t forget.

WWIL After Hours Event

Hosted by Wisconsin Women in Lodging, this relaxed and welcoming social event is open to all attendees and offers great conversation, snacks, and the chance to unwind while supporting a great cause. Plus—prizes!

Morning Wellness Activity

​Start Tuesday with mindfulness and movement alongside fellow attendees. It’s a refreshing and energizing way to set your intention for another day of learning and connection.

A Space Designed for Hospitality People

​Whether you’re an owner, operator, GM, emerging leader, or vendor, the Wisconsin Lodging Conference & Trade Show is where Wisconsin’s hotel community comes together. The energy is electric, the people are inspiring, and the conversations you start here often lead to long-term collaborations and friendships.

Don’t miss your chance to be part of the conversation.

​Register early, book your room, and get ready to build your network at the most powerful hospitality event in Wisconsin.

Register for the Event!

General Info   |   Schedule at a Glance   |   ​Sessions   |   ​Speakers   |   Exhibitor Info   |   Current Exhibitors   |   Awards   |   Register Now

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