Blueprint for the Future: Why Advocacy Takes Center Stage at the 2025 Wisconsin Lodging Conference & Trade Show

November 2–4, 2025 | Chula Vista Resort | Wisconsin Dells

The theme of the 2025 Wisconsin Lodging Conference & Trade Show — Blueprint for the Future: Adapting, Building, Thriving — invites us to think bigger about what it takes to grow and sustain Wisconsin’s lodging industry. A vital piece of that blueprint is advocacy: speaking up, getting involved, and staying informed on the issues shaping our operating environment.

​Today’s hospitality landscape is shaped as much by legislation as it is by guest experience. That’s why this year’s conference includes a powerful lineup of advocacy-focused sessions designed to equip you with the knowledge and tools to influence change and protect your bottom line.

Legislative Luncheon

National advocacy takes center stage as Rosanna Maietta, President & CEO of the American Hotel & Lodging Association (AHLA), shares insight into the legislative issues impacting hotels today—from workforce policies to taxation and labor regulations.

Building Strong Communities with TPIDs

Discover how Tourism Promotion and Improvement Districts (TPIDs) are helping local lodging businesses drive demand and economic development through strategic destination marketing and shared investment.

Room Tax Realities: Compliance, Strategy & Community Support

​Stay ahead of evolving room tax policies and discover how compliance and collaboration can help maximize revenue while supporting thriving local tourism efforts.

Navigating the Global Workforce: Visas, Immigration & Hospitality

Explore the visa and immigration developments that affect hiring, retention, and long-term workforce sustainability in Wisconsin’s hospitality sector.

​These sessions are just part of a robust lineup of 20+ educational offerings selected by a diverse group of WHLA members representing Wisconsin hotels, vendor companies, and educational institutions. Designed to address the real challenges and opportunities facing our industry, the full program reflects the voices and insights of those working on the front lines of hospitality. More sessions and speakers will be announced throughout the summer—stay tuned for even more ways to learn, connect, and grow.

Don’t Wait – Register Now!

Join us from November 2–4 at the Chula Vista Resort in Wisconsin Dells and walk away with the tools to advocate, adapt, and thrive.

• Register Now
• Special pricing available for first-time attendees and groups
• Book early to stay on-site with the WHLA room block

Let’s build the future of Wisconsin lodging—together, and stronger than ever.

Register Now!

Share on LinkedIn