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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Contestants
      • Cover Contest - Vote Now
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Keynote Revealed: Guest Experience Expert Joins 2025 Wisconsin Lodging Conference Line-Up

8/6/2025

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Mary Delia Allen: Guest Experience Expert Joins 2025 Wisconsin Lodging Conference Line-Up
The 2025 Wisconsin Lodging Conference & Trade Show returns November 2–4 at Chula Vista Resort, and we’re excited to kick off WHLA’s largest event of the year with an opening keynote from Mary Delia Allen, a nationally recognized expert in hospitality guest experience and leadership. She’ll launch Monday’s programming with her dynamic session, “Welcoming Edge: Guest Experience in the Age of Leave Me Alone.”

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Blueprint for Connection: Thrive Through Networking at the 2025 Wisconsin Lodging Conference & Trade Show

7/16/2025

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Blueprint for Connection: Thrive Through Networking at the 2025 Wisconsin Lodging Conference & Trade Show
The Wisconsin Lodging Conference & Trade Show is more than just a series of sessions and speakers; it is an opportunity for connection. It is a platform where ideas are shared, partnerships are formed, and careers are advanced. As the largest and most influential event hosted by WHLA each year, the conference attracts over 300 attendees, including more than 250 lodging professionals, for two impactful days of industry engagement, collaboration, and celebration.

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Update on Film Office in Tentative State Budget Deal

7/2/2025

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Wisconsin Hotel & Lodging Association (WHLA) logo
Yesterday we sent out a Capitol Innsider alert to let you know that legislative leaders and the governor reached a tentative agreement on a new state budget, which includes a film production tax credit capped at $5 million per year.

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Be Part of the Foundation — Exhibit at the 2025 WHLA Trade Show

7/2/2025

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Showcase Your Brand at Wisconsin’s Only Lodging-Focused Trade Show
Be Part of the Foundation -- Exhibit at the 2025 WHLA Trade Show
The 2025 Wisconsin Lodging Conference & Trade Show will take place from November 2 to 4 at Chula Vista Resort in Wisconsin Dells. One of the most dynamic aspects of this event is the Wisconsin Lodging Trade Show, which will be held on Monday, November 3.

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WHLA Wins ISHA Award of Excellence for Member-Driven Communications

6/25/2025

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WHLA Wins ISHA Award of Excellence for Member-Driven Communications
​The Wisconsin Hotel & Lodging Association (WHLA) is honored to receive the 2025 ISHA Award of Excellence in Communications from the International Society of Hotel Associations (ISHA). Presented at the ISHA Summer Conference held June 18–20 in beautiful Newport, Rhode Island, this award recognizes outstanding programs or projects that enhance communication with members and stakeholders.

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Blueprint for the Future: Why Advocacy Takes Center Stage at the 2025 Wisconsin Lodging Conference & Trade Show

6/24/2025

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November 2–4, 2025 | Chula Vista Resort | Wisconsin Dells
Blueprint for the Future: Why Advocacy Takes Center Stage at the 2025 Wisconsin Lodging Conference & Trade Show
The theme of the 2025 Wisconsin Lodging Conference & Trade Show — Blueprint for the Future: Adapting, Building, Thriving — invites us to think bigger about what it takes to grow and sustain Wisconsin’s lodging industry. A vital piece of that blueprint is advocacy: speaking up, getting involved, and staying informed on the issues shaping our operating environment.

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2024 WHLA Highlights: Advancing Our Industry, Empowering Our Members

6/20/2025

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This article was originally published in WHLA's 2025 InnTouch with WHLA magazine.
2024 WHLA Highlights: Advancing Our Industry, Empowering Our Members
​2024 was a milestone year for the Wisconsin Hotel & Lodging Association, marked by impactful advocacy, meaningful member engagement, and industry-wide recognition. From expanding statewide events and educational offerings to celebrating the achievements of outstanding individuals and properties, WHLA continued to advance its mission of strengthening Wisconsin’s lodging industry. Here’s a look back at the highlights that defined our year.

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Transforming Wisconsin Hospitality: WHLA Members Invest in the Guest Experience

6/20/2025

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By Lexie Mallary, WHLA Senior Graphic Designer & Marketing Manager
This article was originally published in WHLA's 2025 InnTouch with WHLA magazine.
Transforming Wisconsin Hospitality: WHLA Members Invest in the Guest Experience
​From historic hotels to lakeside resorts, WHLA members across Wisconsin are investing in the future of hospitality — transforming spaces, elevating experiences, and reaffirming their commitment to exceptional guest service.

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President's Corner 2025 - Celebrating the Strength of Our Vendor Community and the Momentum of WHLA

6/20/2025

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By Bill Elliott, CAE; WHLA President & CEO
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.
President's Corner 2025 - Celebrating the Strength of Our Vendor Community and the Momentum of WHLA
At our Annual Meeting back in November we proudly reflected on a year of steady progress, strong member engagement, and renewed direction for the future. With 584 total members and a lodging member renewal rate of 87.9%, WHLA continues to be a thriving and united voice for Wisconsin’s lodging industry. These numbers speak not only to the strength of our community, but to the shared value our members find in being part of this association.

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A Chat with the 2025 Chair

6/19/2025

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By Rory Madsen, Gordon Lodge
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.
Gordon Lodge (Baileys Harbor, WI)
I’m pleased to welcome you to this year’s edition of InnTouch with WHLA! Now in its second year as an annual publication, InnTouch has quickly become an important resource for our members. From the latest industry updates to our comprehensive Products & Services Directory, this publication is designed to support and connect everyone in Wisconsin’s lodging community.

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