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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Call for Entries
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters >
      • Greater Milwaukee Area Hotel & Lodging Association
      • Madison Area Hotel Lodging Association
      • Wisconsin Women in Lodging
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Session Details
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor & Sponsor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • WHLA Member Webinar - March 2026
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Tourism Promotion Improvement Districts (TPIDs)
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol

1/22/2026

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol
​On January 21 more than 55 Wisconsin Hotel & Lodging Association (WHLA) members gathered in Madison for WHLA Action Day, the association’s signature advocacy event. Hosted at the Best Western Premier Park Hotel, the day empowered lodging leaders from across the state to engage directly with policymakers and advocate for issues critical to Wisconsin’s hospitality industry.

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WHLA’s Elliott Tapped to Serve on AHLA Executive Committee

1/22/2026

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WHLA’s Elliott Tapped to Serve on AHLA Executive Committee
The Wisconsin Hotel & Lodging Association (WHLA) is proud to share that our president & CEO, Bill Elliott, CAE, has been appointed to the American Hotel & Lodging Association’s (AHLA) Executive Committee as part of AHLA’s 2026 leadership slate.

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WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials

1/14/2026

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WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials
The Wisconsin Hotel & Lodging Association is proud to recognize a significant professional milestone achieved by Lexie Mallary, Senior Graphic Designer and Marketing & Communications Manager. In her role at WHLA, Lexie leads the creation of innovative marketing campaigns, designs engaging visual content, and manages communications that connect and inform our members across Wisconsin’s lodging industry.

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2026 WHLA Sponsorship & Marketing Opportunities

1/7/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
The Wisconsin Hotel & Lodging Association (WHLA) provides Associate Members with exclusive opportunities to connect directly with hotel owners, operators, and decision-makers across the state. These connections are essential for building relationships, sharing your expertise, and positioning your brand as a trusted partner in the Wisconsin lodging industry.

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Capitol Leaders Join WHLA Action Day 2026 in Madison

1/7/2026

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Capitol Leaders Join WHLA Action Day 2026 in Madison
The excitement for WHLA Action Day 2026 is building!  On January 21, hotel and lodging professionals from across Wisconsin will gather at the Best Western Premier Park Hotel in Madison for a full day dedicated to advocacy, networking, and learning.

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Celebrating Excellence: Char Paulbicke Honored with WHLA’s 2025 Spirit of Hospitality Award

12/15/2025

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Celebrating Excellence: Char Paulbicke Honored with WHLA’s 2025 Spirit of Hospitality Award
​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Char Paulbicke, Front Desk Agent at Hampton Inn Milwaukee / Brookfield, as one of the 2025 Spirit of Hospitality Award recipients.

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Celebrating Excellence: Jon Lindenberg Honored with WHLA’s 2025 Spirit of Hospitality Award

12/8/2025

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Celebrating Excellence: Jon Lindenberg Honored with WHLA’s 2025 Spirit of Hospitality Award
​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Jon Lindenberg, Operations and Facilities Manager at Minnesuing Acres, as one of the 2025 Spirit of Hospitality Award recipients.

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Celebrating Excellence: Sarai Aguirre Honored with WHLA’s 2025 Spirit of Hospitality Award

12/1/2025

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Celebrating Excellence: Sarai Aguirre Honored with WHLA’s 2025 Spirit of Hospitality Award
​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Sarai Aguirre, Room Attendant at Tru by Hilton Madison West, as one of the 2025 Spirit of Hospitality Award recipients.

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Catch the Highlights: WHLA Conference Encore Webinar Series

11/25/2025

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Catch the Highlights: WHLA Conference Encore Webinar Series
The 2025 Wisconsin Lodging Conference & Trade Show may have wrapped up November 2–4 at the Chula Vista Resort, but the learning doesn’t stop there! WHLA’s Conference Encore webinar series brings some of the most in-demand sessions from the live event to you online this December.

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Celebrating Excellence: Tyler Townsend Honored with WHLA’s 2025 Spirit of Hospitality Award

11/24/2025

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Celebrating Excellence: Tyler Townsend Honored with WHLA’s 2025 Spirit of Hospitality Award
​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Tyler Townsend, Operations Manager at The Stella Hotel and Ballroom in Kenosha, as one of the 2025 Spirit of Hospitality Award recipients.

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