Elevating Guest Experience with Quality Linens and Emerging Amenities

By Gunderson Uniform & Linen

When you’re in the hospitality industry, you know that comfort is not just a luxury—it’s a science. You’re likely aware that every element, from the ambiance of a room to the quality of linens, plays a crucial role in shaping your guests’ experience. 

With evolving guest preferences, incorporating high-quality linens and emerging amenities can enhance comfort, cleanliness, and overall satisfaction.

Cleanliness Matters to Your Guests

Surveys show that 78% of guests say that cleanliness is the most important factor when choosing a hotel. This doesn’t just mean whole room cleanliness; it includes the room’s bedding and linens. 

We all know how it feels to pull back the covers ready to get a good night’s sleep after a long day’s travel. Imagine if you pulled your covers back only to find remnants of other guests in your hotel bed. It’s not a good feeling and can easily ruin an entire hotel stay! Most guests pay close attention to the cleanliness of the bedding in hotels, so you should, too. When there are dozens of hotels to choose from in almost every city, don’t give your guests any reason to look elsewhere, or even worse – leave a bad review! 

Go with a linen provider that keeps your products clean and safe, making sure when your guests finally fall into bed, they are met with freshness and comfort. 

How Linens Impact Customer Perception

Hotel guests are generally there for either work or pleasure. Either way, the last thing they need on their trip is a negative experience with their bed sheets or towels. According to a statistic from Laundry Ledger, linens can contribute to up to 20% of a person’s perception of a hotel experience. 

Considering how often having a linen rental program can be taken for granted, this statistic really shows how much the quality of your linens can shape guests’ overall impression of your hotel or resort. 

Emerging Amenities Shaping Hospitality Trends

Beyond linens, hotels and lodging facilities are embracing innovative amenities to meet rising guest expectations. Some of the top emerging trends include:
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• Wellness-Oriented Features: Health-conscious travelers appreciate in-room fitness equipment, guided meditation services, and air purification systems.
• Smart Room Technology: App-controlled lighting, temperature, and entertainment systems allow guests to personalize their stay with ease.
• Sustainability-Focused Offerings: Eco-friendly linens, refillable toiletry dispensers, and energy-efficient appliances appeal to environmentally conscious travelers.
• Flexible Service Options: Contactless check-in, self-service kiosks, and on-demand housekeeping provide added convenience and customization.

Meeting and Exceeding Guest Expectations

Providing a seamless and comfortable guest experience requires attention to both tangible and intangible details. Quality linens paired with thoughtful, modern amenities create an inviting atmosphere that leaves a lasting impression. 
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As hospitality trends continue to evolve, staying up to date with guest preferences and industry advancements will help ensure continued satisfaction and success.

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About the Author

​Gunderson Uniform & Linen 
Textiles, Linens, & Window Treatments
41 Main Street
Menasha, WI 54952
(920) 727-4000  |  (920) 419-6841
gundersonfamilycompanies.com
Sam Feldt | [email protected]

​Gunderson Family Companies is a 72 year old Wisconsin based, family owned company. We provide room linens and towel rental, we can also clean yours! We offer table linens, napkins, kitchen supplies, uniforms, mats and direct sale embroidered items.

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