Exciting New Sessions Added to the 2024 Wisconsin Lodging Conference Lineup!

​We are thrilled to announce several new and innovative sessions added to the 2024 Wisconsin Lodging Conference & Trade Show. This year’s theme, "Lodge & Learn - Riding the Wave of Innovation in Wisconsin's Lodging Industry," promises a wealth of knowledge and forward-thinking discussions. Here’s a sneak peek at some of the exciting additions:

Sales & Marketing Breakout Sessions with Rico Louw

​Join Rico Louw for two dynamic sessions in our Sales & Marketing Breakout track. Rico brings a wealth of expertise and will cover cutting-edge strategies to elevate your marketing game and boost sales.

Charting Tomorrow's Waters: Lodging Industry Forecast for 2025

Monday, November 4, 1:00 pm - 1:45 pm

​Prepare for the future with an in-depth analysis of the lodging industry forecast for 2025. From emerging guest preferences to technological innovations and economic impacts, understand the forces at play and how to navigate them effectively. Equip yourself with strategic foresight to safeguard your hotel's future and ensure continued success in an ever-evolving market.

Ocean of Opportunities: Leveraging Data-Driven Decision Making

Tuesday, November 5, 9:30 am - 10:15 am

​Dive into the world of data-driven decision-making! Explore established methods and innovative strategies for pricing, distribution, and demand forecasting, empowering you to leverage revenue management for financial success!

​Rise & Dine Breakfast & Connecting Wisconsin: Railway Expansion Panel

Tuesday,  8:00 am - 9:30 am

​Enjoy breakfast and an enlightening panel discussion! Explore the transformative potential of rail expansion for Wisconsin's tourism and connectivity in an exciting panel discussion with elected officials and tourism leaders.  Breakfast will be available from the buffet at 8:00 am, followed by the start of the program at 8:30 am.

Wisconsin Room Tax: Lessons in Leadership with Bill Elliott

Understanding local taxation is crucial for any lodging business. WHLA’s President & CEO Bill Elliott, CAE will lead a comprehensive two-part series, part of the Innovative Ideas breakout session track, on Wisconsin Room Tax, providing valuable insights and practical guidance.

Wisconsin Room Tax: Lessons in Leadership Part 1

Tuesday, November 5, 9:30 am - 10:15 am

Gain insight into the history, purpose, and impact of the Wisconsin room tax to understand its significance within the state's tourism ecosystem.. Explore the complexities of Wisconsin's room tax and learn valuable leadership lessons it offers for hospitality professionals. 

Wisconsin Room Tax: Lessons in Leadership Part 2

Tuesday, November 5, 10:30 am - 11:15 am

​Dive deeper into the Wisconsin room tax. Learn about current issues surrounding this key revenue stream for tourism promotion and destination development, WHLA’s efforts to protect the use of room tax, and how hoteliers are leading the charge for proper use in their communities. 

Aligning with Our Theme: "Lodge & Learn - Riding the Wave of Innovation in Wisconsin’s Lodging Industry"

​Each of these sessions is designed to align with our theme of innovation and learning. We believe that staying ahead of industry trends and continually enhancing our knowledge base is key to success in the lodging industry.

Don’t miss these invaluable opportunities to learn from industry experts, network with peers, and ride the wave of innovation with us. Secure your spot at the 2024 Wisconsin Lodging Conference & Trade Show today!

Register Now

​Join us at the Kalahari Resort Wisconsin Dells from November 3 - 5 for a conference experience like no other. Register now to ensure you don't miss out on these exciting new sessions and much more.

Stay tuned for more updates as we continue to add even more value to this year’s conference lineup. We look forward to seeing you there!

Register for the 2024 Wisconsin Lodging Conference & Trade Show

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