Expanded Sponsorship Levels Released for the 2026 Wisconsin Lodging Conference

We’re excited to unveil expanded sponsorship opportunities for the 2026 Wisconsin Lodging Conference & Trade Show, happening November 1–3 at Kalahari Resort in Wisconsin Dells.
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This year’s enhancements are a direct response to growing interest from our industry partners and sponsors who are looking for deeper engagement, stronger visibility, and more meaningful ways to connect with Wisconsin’s hospitality community.

Rather than simply adding more options, we’ve taken a thoughtful, intentional approach to refining and expanding our sponsorship structure—creating opportunities that are more strategic, more impactful, and more aligned with how partners want to show up at the conference.
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From elevated new tiers to reimagined engagement opportunities, every addition was designed with purpose: to help sponsors truly check in with the industry and level up their presence in a meaningful way.

Why Sponsor the Conference?

The Wisconsin Lodging Conference & Trade Show is the state’s premier lodging industry conference, bringing together hotel owners, general managers, operators, sales and marketing leaders, and hospitality vendors for three days of networking, education, and business growth.

Sponsorship provides:

• Direct access to Wisconsin hotel owners, general managers, and hospitality decision-makers
• High-visibility brand exposure at a hospitality trade show and conference
• Meaningful in-person engagement at a leading hotel industry networking event in Wisconsin
• Year-round visibility through WHLA communications and digital channels

Introducing Expanded Sponsorship Levels

To better align with sponsor goals and investment levels, we have introduced new tiers alongside enhanced benefits across all levels.

Presenting Sponsor
Our highest and most exclusive level of sponsorship, offering premier visibility across every aspect of the conference experience. This level is designed for organizations seeking maximum brand exposure and leadership recognition throughout the event.

Signature Sponsor (NEW)
A premium sponsorship level offering elevated visibility, strong branding opportunities, and leadership recognition across digital and on-site channels. Signature Sponsors receive enhanced exposure in attendee communications, mobile app placement, and conference programming.

Elite Sponsor (NEW)
A high-visibility sponsorship level designed to provide strong brand recognition throughout the attendee experience, including on-site signage, digital exposure, and attendee access to the event. 

Premier Sponsor
A highly visible sponsorship level focused on session and attendee engagement, including branding during sponsored events and recognition throughout the conference experience.

Deluxe Sponsor
A foundational visibility level that offers strong exposure through digital platforms, event communications, and on-site signage throughout the conference.

Friend Sponsor
An accessible entry-level sponsorship designed to provide meaningful recognition and support for organizations looking to engage with the WHLA community.

Explore the Full Sponsorship Prospectus

View all sponsorships, benefits, and availability in the 2026 Exhibitor & Sponsorship Prospectus.
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Join us this fall to check in with our industry—and level up together!

Register Now!