Honoring Wisconsin’s Hospitality Stars: 2025 Spirit of Hospitality Award Winners

The Wisconsin Hotel & Lodging Association (WHLA) proudly celebrated the 2025 Spirit of Hospitality Award winners at the WHLA Awards Luncheon on September 11 at Hotel Retlaw in Fond du Lac. These awards recognize front-line hospitality professionals who go above and beyond to deliver exceptional service, inspire their teams, and elevate the guest experience across Wisconsin.

​Each honoree was presented by WHLA Chair Elect Amy Boston (Holiday Inn Conference Center & Holiday Inn Express Stevens Point), who highlighted their dedication, leadership, and impact in the lodging industry.

​2025 Spirit of Hospitality Award Winners

Sarai Aguirre – Tru by Hilton Madison West

​Sarai has made an incredible impact in her first year with NCG Hospitality, mastering housekeeping, cross-training in breakfast and room service, and ensuring every guest feels understood and valued. Known for her professionalism, warm greetings, and thoughtful approach to service, Sarai’s flexibility and eagerness to improve make her an outstanding team member.

Elvira Alvarez – Fairfield Inn & Suites Pleasant Prairie

Elvira embodies positivity, leadership, and genuine care for others. Starting as a night auditor and rising to Assistant General Manager, she inspires her colleagues and consistently delivers excellent guest service, fostering a culture of respect and appreciation.

Kristina Bailey – Holiday Inn Madison at the American Center

A passionate leader, Kristina stepped up as Acting General Manager during a change of ownership in 2024, ensuring smooth operations and high guest satisfaction. She is known for generosity, sharing her knowledge, and setting a standard of excellence for others in the industry.

Orlando Collins – AC Hotel Madison Downtown

​For over seven years, Orlando has been a cornerstone of the Maintenance Department. Known for his reliability, quick problem-solving, and professionalism, he ensures guests’ stays are seamless and supports teammates with flexibility and leadership.

Dawn Daoust – Gordon Lodge

​Dawn, Executive Assistant for more than 14 years, is the “Gordon Lodge mom,” offering support, solutions, and encouragement to staff. Her kindness and steady leadership create a welcoming environment for both employees and guests.

Bennett Johnson – Courtyard Milwaukee Downtown

​A dedicated kitchen leader, Bennett has maintained perfect attendance since 2021 and consistently elevates the guest experience through creativity, professionalism, and mentorship of his team.

Jon Lindenberg – Minnesuing Acres

​With over 46 years in hospitality, Jon has been a steady presence, guiding operations and mentoring staff. Though unable to attend the event, he is recognized for his dedication, integrity, and lasting impact.

Char Paulbicke – Hampton Inn Milwaukee/Brookfield

​Char, a Front Desk Agent, is celebrated for her warmth, dedication, and creativity in delighting guests and mentoring new staff. Her manager, Randy Kliment, accepted the award on her behalf.

Jason Porter – Parkwood Lodge

​Jason, Director of Operations, has grown with the property since 1998. He fosters a culture of mentorship, innovation, and team engagement, delivering consistent excellence for both guests and staff.

Blake Scheer – Kimpton Journeyman Hotel

​Lead Bartender Blake is recognized for his leadership, creativity, and dedication to exceptional hospitality experiences, inspiring his team and elevating the guest experience at The Outsider Bar.

Tyler Townsend – Stella Hotel and Ballroom

​Tyler, Operations Manager, has held multiple roles across departments and serves as a community leader. His versatility, mentorship, and dedication to his team and guests make him a deserving honoree.

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Wisconsin Lodging Hall of Fame Induction

The luncheon also celebrated Bob Green as the newest inductee into the Wisconsin Lodging Hall of Fame, presented by WHLA Board Chair Rory Madsen (Gordon Lodge), and accepted by WHLA Past Chair Jon Jossart (Ambassador Hotel). Bob’s decades of leadership, dedication, and impact on the industry set a standard for excellence and service that continues to inspire the Wisconsin hospitality community.
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The 2025 WHLA Awards Luncheon was a chance for members to connect, celebrate, and honor those who make a difference in Wisconsin’s lodging industry. Congratulations to all of our 2025 Spirit of Hospitality Award winners and our Hall of Fame inductee!

Next Event

Join us at the 2025 Wisconsin Lodging Conference & Trade Show, November 2–4 at Chula Vista Resort in Wisconsin Dells. Connect with peers, gain insights from expert-led sessions, and celebrate the excellence that makes Wisconsin hospitality shine. Register now!