Join the WHLA Membership Committee – Make a Difference in 2025!

The WHLA Membership Committee plays a vital role in ensuring an active and engaged membership base. As a committee member, you’ll help shape the future of WHLA by driving membership growth, strengthening retention efforts, and fostering a vibrant community of industry professionals.

Why Join the Membership Committee?

Being a part of this committee means you’ll contribute to key initiatives designed to attract, retain, and engage members. Your voice and expertise will help us grow WHLA’s influence and ensure our members get the most value from their involvement.

Join the WHLA Membership Committee

2024 Accomplishments

✅ Developed regional membership targets
✅ Strengthened membership conversion rate for non-members attending WHLA events
✅ Increased event & advertising participation from WHLA vendors

2025 Goals

🚀 Re-evaluate how we market & communicate membership to non-members
📣 Review existing communication strategies and their effectiveness
🎯 Develop a new marketing & communication strategy based on this evaluation
🤝 Increase engagement with existing members through:

• Event attendance
• Targeted marketing programs
• Operational resources

🏢 Strengthen relationships with management companies

Committee Responsibilities

The Membership Committee oversees WHLA’s membership efforts, including:

• Leading membership recruitment initiatives
• Developing board-level membership recruitment and retention plans
• Conducting new member outreach to foster engagement

Open to All WHLA Members!

​If you’re passionate about building a stronger lodging industry in Wisconsin, we’d love to have you on board!

📢​ Volunteer Leadership

📌 Committee Chair: Dave Sekeres, Lake Lawn Resort (Delavan, WI)
📌 Staff Liaison: Matthew Wells – For questions, reach out at [email protected]

Ready to Make an Impact?

Sign up today and help us shape WHLA’s future!
🔗 Join the Membership Committee Now

Join the WHLA Membership Committee