Educational SessionsTeam Effort: Advocating for Tourism
The first educational session, titled "Team Effort: Advocating for Tourism," brought together a panel of local leaders to discuss the future of Milwaukee's tourism industry. The panel, moderated by Larry Robe, General Manager at the Knickerbocker on the Lake, included:
The panel discussed exciting developments such as the expansion of the conference center, efforts to attract major events like the RNC, and strategies to keep the Brewers in Milwaukee. From the Field to the Community
During the second session, "From the Field to the Community: A Conversation with Brewer's President Rick Schlesinger," attendees enjoyed an engaging interview conducted by WHLA Board Chair Jay Schumerth, VP of Operations for First Hospitality. This discussion focused on the Brewers' significant community initiatives, expected changes to the ballpark after the recent agreement for public funding, and the ballclub’s role in Milwaukee's tourism landscape.
Event Highlights
The day began with the WHLA Awards Lunch, recognizing outstanding achievements in Wisconsin's hospitality industry. Attendees then had the unique opportunity to tour American Family Field before the start of the Innsights educational sessions.
Following the enlightening discussions, guests enjoyed a networking reception overlooking the stunning American Family Field, providing the perfect backdrop for industry professionals to connect and reflect on the day's insights. Sponsorship Support
The success of this event was made possible through the generous support of several sponsors:
Their contributions underscored the collaborative spirit of Wisconsin's hospitality industry. By bringing together industry leaders, policymakers, and hospitality professionals, WHLA continues to foster growth and innovation in the state's tourism landscape.
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