Make Your Voice Heard at 2026 WHLA Action Day

​Get ready to make an impact! On January 21, 2026, WHLA Action Day returns to Madison for a full day of advocacy, learning, and connection. Hosted at the Best Western Premier Park Hotel, this event brings together lodging professionals from across the state for meaningful conversations, hands-on education, and engaging meetings at the Wisconsin State Capitol.

A Full Day of Purpose and Connection

Get ready for a fulfilling experience at WHLA Action Day, which features three engaging events designed to empower you with the skills, confidence, and community spirit to make a meaningful impact:
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1. Wisconsin Women in Lodging Breakfast: Kick off your day by mingling with inspiring hospitality leaders from around Wisconsin, and absorb the empowering stories and insights shared by women who are making waves in our industry.
   
   
2. WHLA Action Day: Immerse yourself in expert-led educational sessions during the morning, where you’ll dive deep into key legislative topics and gather practical strategies for effective discussions with legislators. In the afternoon, you’ll have the opportunity to meet with state legislators and their staff at the Capitol—your chance to advocate directly for the policies that uplift Wisconsin’s lodging sector. As the day wraps up, return to The Post, within the Best Western Premier Park Hotel, for a chance to unwind and reconnect with your peers.
   
   
3. Lodging Innsights Reception & Dinner: Delight in a delicious dinner while enjoying valuable networking opportunities and an engaging evening program that invites fresh perspectives and meaningful discussions.

Why Attend

Your presence at Action Day truly shapes the future of Wisconsin’s lodging industry! By sharing your experiences, you play an essential role in helping policymakers grasp the real-world impact of their decisions—from workforce development to sustainability.
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Whether you’re an experienced general manager, an owner, or an emerging leader, your voice holds tremendous power. Together, we can create lasting change!

Get Involved

​Registration and sponsorship opportunities are now open. 

Register Now!