Member Benefits 2024

This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.

​WHLA members have access to powerful resources and support for their property operations. From advocacy and compliance to events, education, training, and cost-saving programs, our focus is on making your job easier and helping you grow your business.

Capitol Innsider

Stay up-to-date on the latest government, legislative, & regulatory updates with Capitol Innsider e-news alerts. Our alerts are timely and sent as needed, so you can stay on top of important information without missing a beat.

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Lodging Innsider

​Wisconsin Lodging Innsider is the definitive source of information for members every Wednesday, delivering the latest local, state, and national lodging news and information about WHLA services and events.

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STR Reports

​The monthly STR report provides a comprehensive quantitative analysis, including regional and state-level breakdowns, and is emailed to all lodging and chamber/cvb members. Data includes Occupancy percent, ADR, and RevPAR.

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Operational Resources

Membership provides convenient access to content you can use immediately, such as on-site signage, regulatory guidance, checklists, & more.

• Human Trafficking Prevention
• Room Rate Card
• State and Federal Per Diem Info
  
• Short-Term Rentals Guidance

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Marketing Services

​WHLA provides marketing for members and public relations on behalf of the industry. All WHLA members receive a complimentary listing on our website. Lodging & Chamber/CVB members can further enhance their exposure by participating in WisconsINN Getaways, website advertising, and our highway digital billboard program.

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Member-to-Member Discounts

WHLA Associate Members offer discounts on a wide range of products and services for hotel and lodging properties to give our members special savings. Visit web.wisconsinlodging.org/coupons and on the Associate Vendor Directory “Coupons and Discounts” tab.

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Wisconsin Lodging Directory

​The Wisconsin Lodging Directory is published annually with print copies distributed across the midwest and includes all lodging properties and destination marketing organizations in membership with WHLA. The directory is split into regions, each with a spread highlighting unique aspects of the area. Members may enhance their lists by purchasing ad space in the publication.

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Website & LD Cover Contest

​The Website & Wisconsin Lodging Directory Cover Contest selects the cover of the Lodging Directory. Participants can submit photos & compete for the most votes. WHLA promotes these properties & encourages them to engage with their loyal guests and followers. The winner of the contest is featured on the cover of all copies of the following year’s directory and WHLA’s homepage for one year.

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This article was originally featured in the 2024 InnTouch with WHLA Magazine

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