Member Overview 2024

This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.

​At WHLA, we strive to strengthen the lodging industry in Wisconsin by providing our members with valuable educational resources, networking opportunities, and innovative solutions. Our members play a vital role in keeping the industry vibrant and healthy across the state.

Who are our members?

Lodging Properties

Hotels, motels, resorts, inns, B&Bs, and vacation rentals from one room to 1000+

Lodging Executives

Management companies and ownership groups that have all their properties as members of WHLA

Associate Vendors

Vendors who provide products and services to hotel and lodging properties in Wisconsin

CVBs/Chambers

Convention & Visitor Bureaus, Chambers of Commerce, and other destination marketing organizations in Wisconsin

Educational Institutions

Colleges and universities that offer certificate, two-year, or four-year programs specifically related to hospitality or lodging management

Students

Students attending a certificate, two-year, or four-year program specifically related to hospitality or lodging management in Wisconsin

Membership Growth

(2021 to 2023)

13% lodging members
22% associate vendors
31% chamber/cvb
71% educational institutions 87% students

Hotel & Lodging Properties

• Central (6.3%)
• The Dells (6.5%)
• Door County (10.9%)
• East Central (8.2%)
• Northeast (13.2%)
• Northwest (11.3%)
• South Central (18.3%)
• Southeast (20.5%)
• ​Southwest (4.8%)

Our Members Say:

"WHLA is important because of its wealth of information on
industry issues. Networking with others in the hospitality sector is also invaluable. Small and big properties can benefit significantly by being a member of WHLA."

Sheryl Tharman
General Manager, Red Crown Lodge, Arbor Vitae

"WHLA is a great organization that every lodging property should
be a member of. All members can benefit from industry updates from different publications, state and federal representation when lobbying in Washington DC and locally, as well as legal advice."

Mike Patel
President, MoveMent Hospitality

​"WHLA is a one-stop resource center for the latest information that hoteliers need to be successful. We are constantly communicating on items such as the latest trends, state and national industry news, legislative updates, and much more!"

Brandon McConnell
Delavan Lake Management LLC

"​WHLA is a great organization with fantastic members that are passionate about improving the Wisconsin lodging industry."

Kevin Gallagher
Marcus Hotels & Resorts, Milwaukee

View More Articles from InnTouch with WHLA Magazine

This article was originally featured in the 2024 InnTouch with WHLA Magazine

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