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Smart painting strategies can elevate your brand, stretch your budget, and keep guests coming back
By Alan Phillips, CertaPro Painters of NE Wisconsin
Whether preparing for the high season or updating a property to meet evolving guest expectations, here's what to remember before your next commercial painting project.
Get more mileage out of your commercial painting budget. Hire the right contractor.
In hospitality, first impressions count. And peeling paint, faded surfaces, or dated colors can send the wrong message to guests before they ever set foot in a room.
We all know a colleague's or friend's recommendations can predict success better than a random internet search. Look at your professional association's website, maximize their member directory's discussion boards, and ask those in your network to see which commercial painters they recommend. Or use your LinkedIn connections by using search terms like Facility Managers. Then, message them to see if they have a list of local painting contractors they recommend. Have multiple facilities in your area or in different states? Look for a contractor that can be your local or national painting source in the U.S. or Canada. A single-source provider can save time, ensure consistency, and streamline communication. Then, once you've compiled your short list of commercial painting companies, look for online reviews to help you decide. 
Set a Predictable Budget with Help from the Pros
Budgeting for painting isn't a one-time event—it's part of a long-term maintenance strategy. For example, if you manage a resort that requires exterior repainting every five to seven years due to weather exposure, plan for this maintenance cycle by setting aside monthly maintenance fees through your CapEx budget so you're prepared when it's time for your project.
But how much should you set aside? That's where consulting a commercial painting contractor can give you an informed idea of the projects you must consider. A contractor experienced in the hospitality sector can walk your property, assess your needs, and help estimate a realistic painting schedule. Whether it's refreshing guest room interiors, updating lobbies, or repainting high-traffic areas like hallways and conference rooms, expert input will be able to help you set aside a predictable sum, so you're prepared when the time comes. 
Keep Up with Design Trends—While Enhancing the Guest Experience
Today's guests are visually savvy. Many are influenced by what they see on Instagram, TikTok, or travel review sites. Even subtle design updates in shared spaces can help your property feel fresh, relevant, and photo ready.
Thoughtful updates in lobbies, hallways, meeting rooms, or exterior areas can make a big impact—without straying from your brand's established look and feel. A commercial painting partner familiar with the hospitality industry can help you refresh the spaces you can control to stay consistent with guest expectations and your property's identity. 
Don't Overlook Safety and Guest Experience
The painting company you choose shouldn't just act and dress professionally; they need to have the safety of your customers, employees, and vendors always top of mind.
In a hospitality setting, safety and guest comfort should be central to every maintenance project—including painting. It's essential to know how the work will be done to maximize the comfort and security of the guests with the least disruption to the facility's daily routine. What signage will the painters provide to keep guests away from work areas? Can the work be scheduled after hours or when foot traffic is lower? Your contractor should provide a clear plan for minimizing disruptions during the job. A pro will be prepared with answers—and proactive solutions. 
Bottom Line: Painting Is More Than a Quick Fix
When done thoughtfully, painting projects go beyond cosmetic updates—they reflect your commitment to quality, guest care, and brand excellence. Your property can stay fresh, functional, and unforgettable with the right strategy, budget planning, and contractor partner.
About the Author
Alan Phillips
CertaPro Painters of NE Wisconsin https://certapro.com/newi/our-team/alan-phillips/ My name is Alan Phillips, and my family and I have owned CertaPro Painters of NE Wisconsin for almost 13 years. I believe exceptional customer service is the foundation of a successful business, and I chose CertaPro because of its commitment to quality, integrity, and honesty. Before owning our franchise, I spent nearly seven years in the medical device industry, where I learned the importance of putting customers first. Now, I’m grateful to be in Northeast Wisconsin, raising our three children with my wife, Amy, and enjoying family time, traveling, and cheering on the Green Bay Packers.
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