By Bill Elliott, CAE; WHLA President & CEO
This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
While we’ve streamlined our print magazines from four issues annually to one, we’ve also bolstered our digital content to enhance our weekly Innsider email newsletters. This annual edition stands as our flagship member publication, and we’re excited for you to explore its contents.
Within the pages of the magazine, you’ll delve into not only the essence of WHLA as an organization but also the extensive range of initiatives WHLA undertakes to bolster your success as a lodging operator. From our traditional offerings like our marketing programs, to our impactful legislative advocacy work, such as the successful repeal of the unfair personal property tax in Wisconsin, to the introduction of our award-winning Wisconsin Lodging Innsights program, WHLA is dedicated to supporting property owners and operators of all scales and types. Additionally, don’t miss our “Products & Services Directory” section, spotlighting the companies that staunchly support WHLA through membership. Next time you require their services, consider reaching out to these partners who are committed to our industry. Before the bustling travel season commences, we urge you to contemplate how you can actively engage with WHLA and the broader lodging community. Here are five ways you can contribute to the future of our industry:
Before you start exploring the rest of this great magazine, I’d like to express my heartfelt gratitude to our Board of Directors, volunteers, members, sponsors, and staff for your unwavering dedication and service to Wisconsin’s lodging community over the past several transformative years. We truly appreciate your commitment. Kind regards,
This article was originally featured in the 2024 InnTouch with WHLA Magazine
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