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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Contestants
      • Cover Contest - Vote Now
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • Download the Conference App
        • 2025 Schedule
        • 2025 Session Details
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

AI in Revenue Management: What’s Real, What’s Next?

10/13/2025

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AI in Revenue Management: What’s Real, What’s Next? with Mirela Logoni
Artificial intelligence is everywhere—but how do you separate the hype from the real tools that can transform your business? At the 2025 Wisconsin Lodging Conference & Trade Show, hoteliers will get a clear-eyed look at the future of AI in hospitality during “AI in Rev Management: What’s Hype, What’s Real, What’s Next?” on Monday, November 2.

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Celebrating Excellence: Elvira Alvarez of Fairfield Inn & Suites Pleasant Prairie Honored with WHLA’s 2025 Spirit of Hospitality Award

10/13/2025

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Celebrating Excellence: Elvira Alvarez of Fairfield Inn & Suites Pleasant Prairie Honored with WHLA’s 2025 Spirit of Hospitality Award
The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Elvira Alvarez, Assistant General Manager at Fairfield Inn & Suites Pleasant Prairie, as one of the 2025 Spirit of Hospitality Award recipients.

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Celebrating Excellence: Jason Porter of Parkwood Lodge Honored with WHLA’s 2025 Spirit of Hospitality Award

10/6/2025

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Celebrating Excellence: Jason Porter of Parkwood Lodge Honored with WHLA’s 2025 Spirit of Hospitality Award
The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Jason Porter, Director of Operations at Parkwood Lodge in Fish Creek, as one of the 2025 Spirit of Hospitality Award recipients.

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Build Your Leadership Legacy at WHLA in 2025

10/6/2025

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Build Your Leadership Legacy at WHLA in 2025 with Amy Simchak
At the 2025 Wisconsin Lodging Conference & Trade Show, leadership takes center stage with breakout sessions designed to help hoteliers adapt, build, and thrive in a rapidly changing industry. On Monday, November 3, don’t miss “Lead Like a Legend: Hospitality Leadership for the Modern Era” with hospitality veteran Amy Simchak, CHA, CHDT.

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Introducing a First-of-its-Kind Session: Wellness Networking – Move & Connect

10/2/2025

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Introducing a First-of-its-Kind Session: Wellness Networking – Move & Connect
As part of the 2025 Wisconsin Lodging Conference & Trade Show, we’re excited to introduce a first-of-its-kind session for WHLA members: Wellness Networking: Move & Connect! This energizing morning experience, held Tuesday before education kicks off, is designed to help attendees start the day refreshed, focused, and ready to engage with peers—all while aligning with the conference theme, “Blueprint for the Future: Adapt, Build, Thrive.”

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Joe Schmit Announced as Closing Keynote for 2025 Wisconsin Lodging Conference & Trade Show

9/30/2025

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Joe Schmit Announced as Closing Keynote for 2025 Wisconsin Lodging Conference & Trade Show
We’re thrilled to announce that Joe Schmit, award-winning broadcaster, author, and keynote speaker, will deliver the closing keynote at the 2025 Wisconsin Lodging Conference & Trade Show, taking place November 2–4 at Chula Vista Resort in Wisconsin Dells. Known for his humor, real-world insights, and high-energy presentations, Joe will leave attendees inspired, motivated, and ready to make a lasting impact in their professional and personal lives.

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Sponsor a Student at the 2025 Wisconsin Lodging Conference & Trade Show

9/18/2025

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2025 Wisconsin Lodging Conference & Trade Show logo
The 2025 Wisconsin Lodging Conference & Trade Show, taking place November 2–4 at Chula Vista Resort, is the premier gathering for hotel and lodging professionals in the state. While the conference is packed with educational sessions, networking opportunities, and industry insights, it also offers a unique chance to shape the next generation of hospitality leaders through our Student Program.

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WHLA September Events Recap: Two Days of Learning, Networking, and Celebration

9/17/2025

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WHLA September Events Recap: Two Days of Learning, Networking, and Celebration
​The WHLA September Events were a fantastic gathering for Wisconsin’s lodging professionals, fostering connections, education, and celebration in Fond du Lac over two energetic days.

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Honoring Wisconsin’s Hospitality Stars: 2025 Spirit of Hospitality Award Winners

9/16/2025

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WHLA logo + WHLA Stars of the Industry logo
The Wisconsin Hotel & Lodging Association (WHLA) proudly celebrated the 2025 Spirit of Hospitality Award winners at the WHLA Awards Luncheon on September 11 at Hotel Retlaw in Fond du Lac. These awards recognize front-line hospitality professionals who go above and beyond to deliver exceptional service, inspire their teams, and elevate the guest experience across Wisconsin.

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Blueprint for Fun + Fresh Connections: Opening Reception

9/12/2025

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Blueprint for Fun + Fresh Connections: Opening Reception
The 2025 Wisconsin Lodging Conference & Trade Show kicks off on Sunday, November 2, with an Opening Reception from 7:00–9:00 pm at Chula Vista Resort in Wisconsin Dells.

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