The Trade Hotel is recognized for its outstanding guest experience, unparalleled design, and commitment to the spirit of Milwaukee.
The Trade Hotel claimed the #4 spot in the 2024 USA TODAY 10Best Readers' Choice contest for Best New Hotel, a testament to its remarkable and unique guest experience. This prestigious national award selected nominations from a panel of travel experts and winners from readers’ votes. This ranking underscores the hotel's outstanding debut and its immediate resonance with travelers seeking exceptional accommodations.
In addition to this esteemed recognition, The Trade Hotel has been awarded the Opening of the Year distinction by Marriott, celebrating hotels that redefine the guest experience and push the boundaries of design and service. This award serves as proof for its innovative approach to hospitality, firmly establishing The Trade Hotel as a trailblazer in the hospitality industry. Inspired by Milwaukee's rich history and vibrant culture, The Trade Hotel pays homage to the city's pioneering past while embracing its modern spirit in their design, dining, and services. Boasting 207 luxury guest rooms and suites, state-of-the-art meeting facilities, and three distinctive dining experiences – including Craft, Solomon's Terrace and Lounge, and il Cervo – the hotel offers a truly immersive experience for guests and visitors alike. The hotel’s commitment to the spirit of Milwaukee earned The Trade Hotel recognition at the 27th Annual Mayor's Design Awards on May 17, 2024. Since 1997, this award has recognized design excellence throughout the City of Milwaukee. Projects are selected for adding value to neighborhoods by contributing to the urban fabric and the character of their surroundings. Furthermore, the hotel has been honored with the prestigious AAA Four Diamond designation, an exclusive list of hotels with upscale amenities, phenomenal service, and remarkable cuisine. The Trade Hotel was also recognized by the Milwaukee Business Journal Real Estate Awards for Best New Development in Hospitality. The Wisconsin Ready-Mixed Concrete Association Concrete Design Awards honored The Trade Hotel as a winning project for concrete application, taking home the award for “Decorative Commercial” application. Reflecting on the hotel's first year of operation, Jeff Lenz, CEO of NCG Hospitality, remarked, "The Trade Hotel has exceeded our expectations in every way, and we are incredibly proud of the recognition it has received in its inaugural year. From its stunning design to its exceptional amenities and superb service, The Trade has quickly become a cornerstone of the Milwaukee hospitality scene." Rich Lundt, General Manager of The Trade Hotel, added, "It has been an honor to lead The Trade and witness the positive impact it has had on our guests and the community. These awards are a testament to the dedication and hard work of our entire team, and we look forward to continuing to exceed expectations in the years to come." Located in the heart of downtown Milwaukee, adjacent to Fiserv Forum, The Trade Hotel is the perfect destination for travelers seeking luxury, convenience, and a taste of local culture. From its breathtaking rooftop views to its innovative retail offerings, including the AntetokounBros store owned by Milwaukee Bucks forward Giannis Antetokounmpo and his brothers, The Trade Hotel invites guests to experience the best that Milwaukee has to offer. To learn more about The Trade Milwaukee, visit the website here or follow along on Instagram. To learn more about NCG Hospitality, visit the website here.
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About The Trade Milwaukee
Inspired by the city’s pioneering past and a local culture that is forever moving forward, The Trade an Autograph Collection Hotel pays homage to the hardworking history and modern spirit of today’s Milwaukee. As the official hotel of Deer District, it is located in the bustling heart of downtown, adjacent to Fiserv Forum. Situated courtside in Cream City’s dynamic hub of sports, culture, and entertainment, the hotel offers 207 luxurious rooms and suites plus destination dining with a rooftop restaurant and lounge boasting stunning city views. Highlights include a 2-story VIP suite with private access and over 9,000 square feet of sophisticated indoor/outdoor meeting and event spaces for groups of up to 300. Merging modern convenience with timeless luxe, it is an experience unlike anything else in the city. The Trade. Where craft meets commerce.
About NCG Hospitality
NCG Hospitality is a leader in the ownership, development, and operation of premier hospitality properties. Established over 45 years ago by our Founder and Chairman Dave Lenz, NCG Hospitality has evolved into a successful third-generation, family-owned business. We own and operate over 30 properties across multiple states and national brands. We leverage our extensive expertise to offer comprehensive hospitality management services, hospitality property development, and specialized real estate-focused services to property owners and investors throughout the U.S. ncghospitality.com.
About Deer District
Deer District is Milwaukee’s newest neighborhood and is redefining the city’s downtown. Anchored by the world-class Fiserv Forum, a preeminent sports and entertainment venue and home to the NBA’s Milwaukee Bucks, the 30-acre Deer District is Milwaukee’s premier location for people to live, work and play, and is a hub for the city’s vibrant future. A year-round destination, Deer District features a myriad of dining and entertainment options in addition to Fiserv Forum including The MECCA Sports Bar & Grill, Cream City Cluckery, The Beer Garden, Good City Brewing, Drink Wisconsinbly and Insomnia Cookies. Deer District also features a large plaza which serves as an ideal setting to enjoy live music, festivals, outdoor movies, fitness classes, and other events. Additionally, Deer District includes GATHER at Deer District, the Bucks’ state-of-the-art training center, the Froedtert & the Medical College of Wisconsin Sports Science Center, and the 550 Ultra Lofts apartment building, which are both located directly across from Fiserv Forum. Future developments for Deer District include The Trade Milwaukee, a 200-plus room Marriott Autograph Collection hotel, Fat Tuesdays, two FPC-operated venues, additional high-end apartments, and further commercial, office space, real estate, and entertainment opportunities. For more information on Deer District, visit DeerDistrict.com.
About AntetokounBros
ANTETOKOUNBROS is a dynamic streetwear fashion brand owned by the Antetokounmpo family. Our collections reflect our core values of brotherhood, togetherness, and solidarity. We are committed to producing exceptional garments in Greece, supporting the local economy, and delivering unparalleled quality to our customers. With stores in Athens, Milwaukee, and an upcoming E-commerce platform, ANTETOKOUNBROS is at the forefront of celebrating family, culture, and quality in the fashion industry.
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