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By Lexie Mallary, WHLA Senior Graphic Designer & Marketing Manager
This article was originally published in WHLA's 2025 InnTouch with WHLA magazine.
Across the state, lodging properties are reimagining their spaces to meet evolving guest expectations, improve operations, and elevate the overall travel experience. From small-scale upgrades to full-scale renovations, these property improvements reflect the creativity, resilience, and guest-first focus that define Wisconsin’s hospitality industry.
The following projects represent just a few of the many examples of WHLA members investing in their future. Whether enhancing aesthetics, modernizing infrastructure, or expanding guest amenities, these improvements highlight the strength and adaptability of Wisconsin's lodging community. 
Rustic Charm, Refreshed: The Waters of MinocquaAt A Glance:
Nestled in Wisconsin’s scenic Northwoods, The Waters of Minocqua recently embarked on a sweeping property enhancement that reflects both the heritage of the region and the evolving needs of today’s travelers. Their multi-phase renovation included a full refresh of all 106 guest rooms, as well as additional improvements to the on-site restaurant and event center.
Guest rooms were redesigned to offer contemporary comfort while preserving the rustic-lodge charm that defines the property’s identity. New furniture and finishes introduced modern sensibilities without compromising the warm, wooded aesthetic guests have come to love. Updated lighting and tech features improved functionality and comfort, while thoughtful design choices honored the property's Northwoods roots. 
The property also completed improvements to its restaurant and event center, further enhancing the overall guest experience across leisure and group segments.
Technology upgrades were also a focus, with new in-room TVs and improved connectivity enhancing convenience. These additions reflect the hotel’s commitment to blending rustic charm with modern functionality. 
Sustainability also played a central role in the renovation strategy. The Waters of Minocqua made intentional, thoughtful choices to align their renovation with eco-friendly practices. In the guest rooms, reclaimed wood was used extensively throughout furnishings and accents, contributing to the rustic ambiance while reducing the demand for new materials. Energy-efficient LED lighting replaced outdated fixtures, reducing the property's carbon footprint while creating a warm, inviting glow. Other high-quality materials, such as granite countertops and durable flooring, were chosen not only for aesthetics and longevity but also for their reduced environmental impact. These updates reflect the resort’s commitment to sustainability and today’s eco-conscious traveler.
Guest response to the renovations has been overwhelmingly positive, with frequent praise for the updated décor, refreshed bedding, and improved in-room technology. The design reflects the modern rustic trend that influenced the project and supports the hotel’s efforts to create a comfortable, family-friendly environment with durable materials that hold up in high-traffic spaces.
The Waters of Minocqua worked with several contractors, including WHLA Associate Vendor Guest Supply, who supported guest room updates with key furnishings. When asked about the project, Guest Supply said, "Guest Supply was excited to get the opportunity to be involved with this improvement project. We were able to work with The Waters of Minocqua to fulfill their needs for platform bed bases, new terry and linens. It was a great experience to help bring these pieces of their project together."
The Waters of Minocqua’s transformation stands as a testament to thoughtful reinvestment — not only in facilities, but in the guest relationships that keep Wisconsin lodging strong year after year.
Expanding Capacity and Elevating Experience: Best Western Premier Bridgewood Resort Hotel & Conference CenterAt A Glance:
With a clear vision to expand capacity and improve the guest experience, the Best Western Premier Bridgewood Resort Hotel & Conference Center in Neenah completed a transformational renovation across the property. The improvements included a 39-room guest tower, renovated lobby, pool upgrades, enhanced dining, and expanded event spaces.
One of the most ambitious aspects of the project was the construction of the Bridgewood North Tower, which brought 39 new guest rooms to the property along with a modern fitness center featuring a Peloton bike and a versatile meeting room for up to 40 attendees. This new addition significantly expands the property’s lodging and event capabilities, accommodating larger groups while offering enhanced amenities.
The lobby and hallways were renovated with updated common areas, new workstations, and refreshed design elements that create a seamless first impression for guests. Renovations to the Aquatic Fun Center included resurfacing all four bodies of water and refreshing the six-foot slide. The pool mezzanine was also reimagined to include new seating areas and a renovated arcade with over 25 games, providing new entertainment options for families and groups.
To keep operations running during renovations, the team used strategic phasing and clear guest communication. Despite winter weather and construction noise, temporary signage and front desk coordination helped preserve access to key amenities.
The team also managed FF&E installation in-house — a demanding task during the winter season.
“We’ve done numerous renovation projects over the years, but handling the installation of all FF&E items ourselves for the Bridgewood North Tower addition was a new challenge,” said Ryan Batley, General Manager. “It took significant effort from our dedicated engineering and housekeeping teams, along with specialized equipment for unloading, assembling, and disposing of packaging materials — especially during negative twenty-degree weather.”
Their efforts ensured that the new tower opened on time, despite the operational challenges posed by the season and scope of work.
The property’s refreshed and expanded spaces reflect a long-term investment in success — supporting business travelers, family vacations, and group events.
A Fresh Perspective on the Riverfront: Harbor Winds HotelAt A Glance:
In the heart of Sheboygan, Harbor Winds Hotel transformed a portion of its property to enhance the guest experience in a bold and beautiful way. By reimagining the front desk space and converting a guest room, the hotel created a brand-new bar and lounge that opens up expansive views of the Sheboygan River. Completed in early 2025, the project reflects a desire to give guests more ways to relax, connect, and enjoy the natural beauty of the area.
The new space features custom-built elements that make a lasting impression, including a striking walnut bar top with deep blue resin and a live edge on both sides. A plush velvet banquette and thoughtful lighting choices elevate the ambiance, while the redesigned layout improves flow throughout the lobby and lounge area. This combination of comfort and character has helped turn The Lounge into a highlight of the guest experience.
“One of our favorite things is the view you now get all the way from the front desk to the Sheboygan River,” said Monica Pfeifer. “It’s an open and inviting space where guests can play games, eat breakfast, or just relax and take in the scenery.”
Managing the renovation, however, came with its share of challenges. Remote coordination with the project manager created communication hurdles, and the hotel’s team found themselves stepping in to manage more than expected. Despite the extra responsibility, the result exceeded expectations — and helped strengthen their internal team’s capabilities.
Since opening The Lounge, Harbor Winds has received glowing feedback from both overnight guests and local residents. Guest surveys frequently mention the new space, praising its welcoming vibe and scenic setting.
The project included the support of WHLA Associate Vendor Member Stevens Equipment Supply, who provided PTAC units as part of the renovation. When asked about their involvement, Stevens Equipment Supply shared,
"We've worked with Luke Pfeifer on the Harbor Winds Hotel project to provide Amana PTAC Replacement units and our Eden Energy Management Thermostats," said Tom Hudy, Senior Business Development Manager at Stevens Equipment Supply. "We've had a long working relationship with Luke and Adventure Hospitality on this property as well as the Maxwell Mansion property."
This small-scale renovation proves that even modest projects can have a powerful impact on guest satisfaction — and serve as a springboard for renewed connection between a property and its community.
A Legacy Reimagined: Grand Geneva Resort & SpaAt A Glance:
To celebrate its 30th anniversary, Grand Geneva Resort & Spa launched a large-scale transformation to elevate its status as a premier Wisconsin destination. Completed in 2024, the project encompassed a full renovation of the resort’s 358 guest rooms and suites, redesigned lobby and public areas, and a comprehensive refresh of its extensive meeting and event spaces — all with the goal of modernizing aesthetics and enhancing functionality for today’s travelers and event organizers.
The renovation blends warm, contemporary aesthetics with modern functionality, creating an inviting environment that complements the resort’s natural surroundings. Guests now enjoy upgraded AV systems and connectivity — essential for modern events and leisure. Together, these upgrades demonstrate Grand Geneva’s continued focus on innovation and hospitality excellence.
The resort’s meeting and event spaces — spanning over 62,000 square feet — also underwent a dramatic refresh. Five ballrooms, four boardrooms, pre-function areas, and public restrooms were reimagined with state-of-the-art audiovisual upgrades, flexible layouts, and modern design details. The result is a collection of versatile venues that support a wide range of gatherings — from intimate board meetings to large-scale conferences and weddings.
Lobby and foyer areas were redesigned with updated décor, improved flow, and seating that enhances first impressions and encourages relaxation. The project also included updates to Timber Ridge Lodge & Waterpark, with expanded swim areas and interactive attractions for families. 
Guest feedback has been overwhelmingly positive, with visitors highlighting the refreshed look, improved amenities, and elevated experience. Event planners and group coordinators have praised the flexible configurations and upgraded tech, which allow for seamless planning and memorable events.
Grand Geneva partnered with WHLA Associate Vendor Member Tri-North Builders to bring the vision to life. “Tri-North is proud to have been a trusted construction partner for the award-winning Grand Geneva Resort & Spa since 1992. Our efforts have involved renovating almost every building on the resort’s 1,300-acre property, where we are committed to effectively leveraging our preconstruction services and delivering quality craftsmanship to build environments that support the resort’s dedication to gracious guest experiences,” said Darren Noak, President of Tri-North’s Commercial Division.
With a revitalized foundation and a future-focused design, Grand Geneva’s investment ensures it remains a standout Wisconsin destination for both leisure and business travelers.
Looking Ahead: Innovation in Every Corner
These featured projects are just a glimpse into the remarkable work WHLA members are doing to improve, innovate, and inspire within Wisconsin’s lodging industry. From guest room enhancements to major facility expansions, each renovation highlights a deep dedication to quality, guest satisfaction, and the future of hospitality in our state. The future of hospitality in Wisconsin is bright — and it’s being built by WHLA members.
To explore more stories and see additional project spotlights, visit WisconsinLodging.org/news. Have a project to share?
We’re looking for lodging properties that have recently completed property or capital improvement projects to feature in our upcoming publications.
This feature was developed by WHLA to spotlight member-led innovation in Wisconsin's lodging industry. Learn more at WisconsinLodging.org/property-improvement-submission.
This article was originally featured in the 2025 InnTouch with WHLA magazine.
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