Embracing the overarching conference theme of "Riding the Wave of Innovation in Wisconsin's Lodging Industry," this session promises to empower you with the tools and knowledge to stay ahead of the curve. Immerse yourself in innovative strategies and actionable insights that will revolutionize your lodging business and elevate your bottom line during this special session on Monday, November 4 from 2:00 pm- 2:45 pm.
Turning Today’s Travel Insights into Brand & Marketing Revenue
In this sales and marketing breakout session, learn how to actionably leverage the shifts in the hospitality industry to obtain higher ADR, attract new guests, develop ideas for weekday occupancy, use data to make confident decisions about investments, and hear innovative approaches for lodging professionals and owners to adapt to leverage the power of their brand in Wisconsin.
Don't miss this opportunity to gain actionable strategies that will elevate your brand, increase revenue, and set your property apart in the competitive Wisconsin lodging market. Remember, this is just one of the many exciting sessions we have planned for the conference. With fifteen breakout sessions and two keynotes, you’ll be able to choose your own learning adventure. Join us at the Kalahari Resort Wisconsin Dells from November 3-5 for an unparalleled learning and networking experience. 
Kaleigh Wiese
Kaleigh Wiese brings two decades of entrepreneurial experience and a track record of working with over 1,000 businesses across various growth stages. Her action-focused, intentional approach to branding and business growth combines psychology-driven theories with pragmatic marketing roadmaps tailored to your unique needs.
As an intuitive problem solver, creator, coach, and educator, Kaleigh specializes in helping businesses find and embrace their innate uniqueness. Her expertise in brand strategy and guest experiences will provide you with invaluable insights to transform your lodging business. Learn more. 
Join us!
Register now to ensure you don't miss out on this exciting new session and much more. Stay tuned for more updates as we continue to add even more value to this year’s conference lineup. We look forward to seeing you there!
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