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    • Print Lodging Directory >
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    • Online Auction
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        • Download the Conference App
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News Articles

Unlock the Future of Hospitality: New Sessions at the 2024 Wisconsin Lodging Conference

10/16/2024

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2024 Wisconsin Lodging Conference & Trade Show: Lodge & Learn logo
Exciting news for attendees of the 2024 Wisconsin Lodging Conference & Trade Show! We're thrilled to announce three cutting-edge sessions that will revolutionize your approach to hotel management, revenue optimization, and digital marketing.
​From exploring the transformative impact of AI on revenue management to uncovering advanced digital marketing strategies and testing your operational knowledge in a game show format, these sessions promise to deliver invaluable insights for hoteliers of all levels. Don't miss this opportunity to stay ahead in an increasingly competitive market and boost your property's performance.

Surfing the AI Current: The Impact of AI on Revenue Management

Monday, November 4, 10:30 am - 11:30 am
​As AI applications become more essential for everyday tasks, it's crucial to understand its potential in the hospitality industry. This session will provide you with the knowledge to stay ahead in an increasingly competitive market. Learn how artificial intelligence is revolutionizing revenue management practices in the hotel industry. Thomas Hansen from IDeaS will explore the transformative impact of AI-driven solutions on pricing strategies, decision-making processes, and overall revenue performance for hotels of all sizes.

Advanced Digital Marketing Efforts for Driving Online Bookings

Monday, November 4, 2:00 pm - 2:45 pm
​Discover the strategies for a successful digital marketing plan that increases direct bookings for lodging businesses. Learn how to enhance your lodging website to attract visitors and convert them into bookings, leading to increased revenue. Jeff Hebrink from rezStream will reveal advanced techniques for boosting revenue through strategic online marketing.

Are Your Service Solutions in Jeopardy?

Tuesday, November 5, 10:30 am - 11:15 am
​This interactive, game show-style session, part of the Service Solutions track, will test your hotel operations knowledge on Monday, November 4th. Participants will compete in categories like "Process Management," "Bottom Line Profit," "Kaizen Method," and "Guest Services," exploring innovative cost-saving strategies and efficient operational processes. Attendees will gain practical insights into streamlining hotel operations, discover creative cost-saving tips, and learn innovative approaches to drive revenue and improve profit margins.
2024 Wisconsin Lodging Conference & Trade Show: Lodge & Learn - Riding the Wave of Innovation in Wisconsin's Lodging Industry. November 3-5, 2024. Kalahari Resorts & Convention - Wisconsin Dells

Register Now!

​Registration for the 2024 Wisconsin Lodging Conference & Trade Show closes on October 25th. Don’t miss this opportunity to enhance your skills and connect with industry leaders! Join us at the Kalahari Resort in Wisconsin Dells from November 3-5, 2024, for an unforgettable experience filled with learning and networking.
Register Now for the 2024 Wisconsin Lodging Conference & Trade Show!
General Info   |   Schedule at a Glance   |   Sessions   |   ​Speakers   |   Exhibitor Info   |   Current Exhibitors   |   Awards   |   Register Now
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