WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials

1/14/2026

The Wisconsin Hotel & Lodging Association is proud to recognize a significant professional milestone achieved by Lexie Mallary, Senior Graphic Designer and Marketing & Communications Manager. In her role at WHLA, Lexie leads the creation of innovative marketing campaigns, designs engaging visual content, and manages communications that connect and inform our members across Wisconsin’s lodging industry.

Lexie recently earned two prestigious marketing credentials: Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute and Professional Certified Marketer (PCM®) through the American Marketing Association. These rigorous programs reflect advanced proficiency in digital strategy, content marketing, SEO, paid media, social media, email marketing, analytics, and website optimization.

This dual certification highlights Lexie’s dedication to professional growth and reinforces WHLA’s commitment to leveraging best-in-class marketing practices. In an ever-evolving digital landscape, staying current with trends and strategies is essential for delivering meaningful engagement and impactful communication to our members.

Certified Digital Marketing Professional (CDMP) badge: awarded to Lexie Mallary

Professional Certified Marketer (PCM) badge, awarded to Lexie Mallary

Lexie’s expanded expertise ensures that WHLA continues to provide timely, relevant, and innovative messaging that strengthens connections across the lodging community. WHLA President & CEO Bill Elliott said "I am incredibly proud of Lexie for earning these new credentials. Her dedication to professional development is already elevating WHLA’s marketing initiatives and aligns perfectly with our commitment to providing expert-level support to our members. Lexie truly embodies the values of WHLA, consistently delivering exceptional service to lodging industry owners and operators throughout the state."

Congratulations to Lexie on her amazing achievement! We're thrilled to celebrate her dedication to excellence and innovation, which truly uplifts our WHLA team and enriches the experiences we provide for our wonderful members.

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