The Wisconsin Hotel and Lodging Association (WH&LA) is a nonprofit trade association representing the interests of Wisconsin lodging properties since 1896.


To advance Wisconsinís lodging industry through advocacy and the delivery of valued services 


  • Lodging Members: Lodging properties of all sizes representing 45,000 guest rooms  
  • Associate Members: 100+ businesses providing goods and services to Wisconsin hotel and lodging properties.
  • Tourism Partners: 40+ convention & visitor bureaus, chambers of commerce and other tourism organizations in Wisconsin. 
  • Educational Institution Members: 9 colleges and universities offering programs specifically related to hospitality, or lodging management.
  • Student Memberships: Available to those actively enrolled in a certificate, two-year, or four-year program specifically relating to hospitality, lodging, or event management. 


The WH&LA Board of Directors is comprised of lodging industry leaders from across the state. These elected individuals operate different types and sizes of properties, bringing their unique perspectives to the association. The WH&LA Board of Directors meets quarterly to fulfill the WH&LA mission and to ensure the policies of the organizations are meeting the needs of its members.  

The 36 member board is comprised of 6 executive committee officers, 23 lodging directors, 6 associate directors, and an at-large student representative. 

  • 2020 Board of Directors 
  • 2020 WH&LA Committee & Task Force List
If you are interested in being considered for a position on the board of directors or would like to volunteer for a task force please email 



WH&LA office staff is located in Brookfield, WI. We retain a contract lobbyist in Madison and lodging legal counsel in Milwaukee. The annual operation budget for the association is approximately $800,000.

President & CEO Membership Sales Specialist
  Brian Garrity
(262) 782-2851 ext. 14
Director of Marketing, Services & Events Operations Specialist
Monica Goeke
(262) 782-2851 ext. 12
Jazmyne Queen
(262) 782-2851 ext. 11
Marketing & Communications Coordinator Contract Lobbyist
Lexie Mallary
(262) 782-2851 ext. 15
Kathi Kilgore