• Mission & Profile

Wisconsin Hotel & Lodging Association Profile
The Wisconsin Hotel & Lodging Association (WH&LA) is a non-profit trade association representing hotels, motels, resorts, inns, bed & breakfasts, condos and vacation homes throughout the state since 1896.

Mission
Advance Wisconsin's lodging industry through advocacy and the delivery of valued services.

WH&LA Strategic Goals
1. Advocate successfully to enhance and safeguard the lodging industry.
2. Deliver the benefits and services that advance and support a successful lodging industry in Wisconsin.
3. Achieve association excellence, relevance, and resiliency to strengthen our reputation as a respected industry leader.

Membership
Comprised of all types of lodging properties as well as vendors, CVBs & chambers of commerce, affiliates, lodging executives, educational institutions and students.

Governance
A 36-member Board of Directors comprised of six officers elected by the full board, lodging representatives from each of three property size categories, associate representatives and a student representative.

Administration
WH&LA's home office is located in Brookfield, WI, at I-94 & Moorland Road. The staff of five is led by WH&LA President/CEO Trisha A. Pugal, CAE. WH&LA retains a contract lobbyist in Madison and lodging legal cousel in Milwaukee, and operates on an annual budget of approximately $800,000.

Publications
- Annual Wisconsin Lodging Directory, with distribution of 160,000
- weekly electronic WH&LA Insider newsletter
- quarterly Inn Touch magazine, the Wisconsin lodging industry publication

Featured Member Services
- Legislative Center at WisconsinLodging.org features links to find your legislator, important issues impacting Wisconsin's lodging industry and much more
- Lodging Resource Guide at WisconsinLodging.org provides links to information and resources valuable to properties 24/7; available for free download

Marketing Exposure
- FREE property listing in the annual Wisconsin Lodging Directory, with 160,000 copies distributed
- FREE listing page at WisconsinLodging.org, WH&LA's searchable, mobile-friendly website - listing pages feature property contact info, amenities, text about your property, a Google map of your location and rotating slideshows
- FREE link on your listing page to your property's website
- FREE participation in the Book Now tool, where users can search for & book a stay directly through your property's online reservations system
- FREE link to your designated online reservations system
- FREE listing in the Meetings & Events Site searchable database at WisconsinLodging.org, where meeting planners go to find suitable sites for their meetings in Wisconsin
- Targeted marketing opportunities in more than a dozen niche marketing publications and print media, allowing members to stretch their marketing dollars to target demographics
- Featured Property opportunities at WisconsinLodging.org, which include homepage promotion
- Advertising options in WisconsINN Getaways, the monthly travel deals enewsletter sent to nearly 9,000 subscribers

Communication & Legislative Action Services
- WH&LA Advisory emails, offering important and timely advisories about things like fraud alerts, potential scams targeting the industry and tax advisories
- Capitol Insider emails, providing timely updates on legislative issues
- Representation on state and federal lodging-related legislative issues

Networking
- The opportunity to network with other lodging industry peers at committee and board meetings as well as educational events and the annual Wisconsin Lodging Conference & Trade Show

Education
- Annual fall Wisconsin Lodging Conference & Trade Show, the only lodging-specific show in the state
- Targeted educational workshops & webinars
- Member discounts on training materials from the AH&LA Educational Institute

Purchasing Savings
- Members can take advantage of savings on job postings, business purchases and more from companies like HCareers
- Members can save up to 25% on email marketing with Constant Contact
- Many associate member vendors may offer discounts to WH&LA members contacting them for bids

Legal & Regulatory Assistance
- Complementary lodging legal counsel for basic or preliminary legal questions
- FREE WH&LA Record Retention Guide to ensure required business records are retained appropriately

National Affiliation
- The WH&LA is a Partner State of the American Hotel & Lodging Association, which provides federal legislative monitoring and representation services, as well as a national Information Center resource, special discount programs on BMI & SESAC fees and more, plus a network with other state lodging associations