Sunday, March 7, 2021 

7:00 - 9:00 | Opening Reception 

Meet up with event attendees at this on-site reception. 

Monday, March 8, 2021

9:30 - 10 am |  Promoting Wisconsin During the Pandemic Recovery 
The Wisconsin Department of Tourism's Acting Secretary Ann Sayers will be joining us virtually to share an update on state tourism efforts. Learn how Travel Wisconsin is responding to the severe challenges facing Wisconsin and how the travel industry can work together to shorten the projected recovery period. 


10 - 11 am | Straight Talk on Tourism Promotion: Bringing Guest Back to Wisconsin 
Tourism leaders will be sharing their experiences amid COVID-19, including reopening strategies and future opportunities. Learn how Wisconsin's favorite destinations are making the most of their marketing dollars and bringing tourism back to their regions. 

11 am - 12:30 pm | Speed Networking 
This event will provide an accelerated and efficient way for buyers and vendors to connect face-to-face. Buyers will have the opportunity to connect with trusted vendors and learn about new products and services, with an opportunity to win a grand-prize Door County package. 

12:30 | Lunch
Boxed lunches will be available in the Tabletop Marketplace. Advanced registration is required. 

12:30 - 4 pm | Tabletop Marketplace
WH&LA Exhibitors are vital to our organization and provide financial support for WH&LA conferences and events. Visit the hospitality vendors in the TableTop Marketplace to browse a great lineup of products and services tailored to the lodging industry. 

2 - 2:45 pm | Hotel Marketing Priorities for 2021
A recent study found that travelers are 57% more likely to book a hotel using an OTA than they were before the pandemic. In addition, hotel websites are typically seeing an 84.6% abandonment rate from guests who don't complete the booking. Brian Lee, APR, of Revelation PR, Advertising & Social Media, will discuss how to increase your online visibility, improve your conversion rate and build your brand to increase bookings. 

3 - 3:45 pm | Financial Fitness - Integrating your Budget into your Strategic Plan & Identifying Opportunities for Liquidity  
With Johnson Block's Jake Riniker, CPA

4:00 - 5:15 pm | Pandemic Hospitality - Adaptive Reuse Projects That Deliver a High-Touch Experience
With Kahler Slater's Amber McCracken

6:30 - 7:30 pm | Chairman's Reception 
Join attendees and exhibitors for a casual cocktail hour featuring $100 Club prize drawings. 

7:30 - 9:30 pm | Dinner & Live Auction
This evening event features regional getaway packages. 

Tuesday, March 9, 2021

8 - 9:15 am | Breakfast & Brainfood - Managing Unconcious Bias as a Workforce Development Strategy
Gus Martinez, GSM Consulting, will share information on a wide range of issues related to bias, including how bias influences decision making, hiring, promotions, and retention.

9:30 - 10:45 am | Employment Law Issues & Legal Sticking Points for Wisconsin Employers 
This presentation will cover a range of traditional employment law topics that hotel and lodging providers should keep in mind, including wage and hour discrimination and harassment, as well as new challenges presented by COVID, including leave and vaccinations. Presented by Erica A. Reib, O'Neil, Cannon, Hollman, DeJong & Laing - Employment & and Employment Practice Group.

11 am- 12:30 pm | Lodging Industry Legislative Outlook From Wisconsin & DC
With AHLA President & CEO Chip Rogers and WH&LA contract lobbyist Kathi Kilgore. 

12:45 - 2:15 pm | Women in Lodging Luncheon
Following the Spring Symposium & Expo, join the Wisconsin Women in Lodging (WWIL) for a socially distanced luncheon and open discussion on the issues impacting women in the hospitality industry. Facilitated by WWIL Founding Member - Amy Simchak, CHA - North Central Group. Advanced registration required.