2024 Wisconsin Hotel Forecasting
STR's Rico Louw joined WHLA for a live webinar where he provided an overview of the Q1 performance for the lodging industry and share insights and forecasting that can assist in planning for the rest of 2024.
Rico discussed statewide numbers and dive into some of the regions in Wisconsin to give you a sense of what you can expect this year.
Rico discussed statewide numbers and dive into some of the regions in Wisconsin to give you a sense of what you can expect this year.
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Rico Louw, CHIA, joined STR in 2015, holding positions with the Support & Account Management teams before joining the Sales team in July 2021. In his current Regional Sales Manager role, he's responsible for growing STR's business in the Central States.
Rico services a wide array of hospitality clients, from ownership and management groups, parent companies, and independent hotels to CVBs and DMOs. Rico frequents lodging conferences around the country, also in a speaker capacity. He is responsible for numerous key accounts at STR, with portfolios that exceed 1,000 hotels each. He earned his Hotel and Restaurant Management degree when he was a resident of the Canary Islands, Spain. He resides in Gallatin, TN, near the STR North America headquarters. |
STR provides premium data benchmarking, analytics, and marketplace insights for the global hospitality industry. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics, and online marketplaces.
