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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters >
      • Greater Milwaukee Area Hotel & Lodging Association
      • Madison Area Hotel Lodging Association
      • Wisconsin Women in Lodging
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • WHLA Member Webinar - March 2026
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

2026 Conference Schedule

General Info   |   Schedule at a Glance   |   ​Speakers   |   Exhibitor Info   |   Current Exhibitors   |   Awards   |   Register Now
2026 Wisconsin Lodging Conference & Trade Show logo
Check In. Level Up.—and stay tuned.
Our schedule is evolving, with new sessions and speakers being added regularly. Speaker announcements begin in June!

Sunday, November 1, 2026

     3:00 pm - 6:00 pm
Registration
​
Check in and get set with your badge and materials to kick off your conference experience.
     4:00 pm - 5:00 pm
Student Orientation + Tour
Student attendees and student sponsors are invited to a welcome meeting and behind-the-scenes tour.
     6:00 pm - 7:00 pm
WHLA Annual Meeting
Stay informed with WHLA updates on recent wins, initiatives, leadership insights, and board elections.
     7:00 pm - 9:00 pm
Opening Reception
Level up your connections with a fun, social kickoff featuring games, prizes, food, and networking.
Register Now!
Learn More About Our 2025 Sessions

Monday, November 2, 2026

     7:00 am - 7:00 pm
Registration
Stop by the Registration Desk for materials, questions, and WHLA staff support.​
     7:30 am - 7:30 pm
Silent Auction
Browse and bid on a curated selection of items while supporting WHLA’s scholarship and industry initiatives.
     8:00 am - 8:45 am
Welcome Breakfast
Begin the morning connecting with peers and previewing the day’s programming.
     8:30 am - 2:30 pm
Headshot Station
Level up your professional presence with a refreshed headshot designed for your online profiles.
     8:45 am - 9:30 am
Opening Keynote
Check in for a high-impact session designed to spark ideas, deliver relevant insights, and set the tone for the conference.
     9:30 am - 9:45 am
Coffee Break
A quick break to recharge, refresh, and connect before the morning breakout sessions.
    9:45 am - 11:40 am
Concurrent Morning Breakout Sessions
Level up your learning with concurrent breakout sessions across three focused tracks, offering practical, relevant insights.
     11:45 am - 1:15 pm
Lunch
Recharge and connect over lunch, with opportunities to network and take in any scheduled programming.
     1:15 pm - 2:55 pm
Concurrent Afternoon Breakout Sessions
Build on your experience with sessions designed to deepen learning across all tracks.
     3:00 pm - 6:00 pm
Wisconsin Lodging Trade Show
Check in on the show floor and connect with 80+ exhibitors while enjoying networking, sponsored hospitality, and special features throughout the space.
     5:00 pm - 6:00 pm
Chair's Reception in Trade Show Hall
Network with fellow attendees and connect with WHLA leadership in the heart of the trade show hall.
     7:00 pm - 9:00 pm
WHLA Awards Dinner & Live Auction
Celebrate industry excellence with an evening of recognition, networking, and a live auction supporting WHLA initiatives. 
     9:00 pm - 10:00 pm
Wisconsin Women in Lodging Event
Wrap up the evening with networking, drinks, and fundraising in support of WHLA's fastest-growing group.
Register Now!
Learn More About Our Sessions

Tuesday, November 3, 2026

     7:30 am - 11:30 am
Registration
Visit the Registration Desk for materials and on-site support from WHLA staff.
     7:45 am - 8:15 am
Networking Breakfast
Connect over breakfast as you begin the final day of sessions and experiences.
     8:15 am - 8:45 am
Morning Keynote
Set the tone for the final day with insights and perspectives you can apply beyond the conference.​
     8:45 am - 9:00 am
Break
Take a short break and prepare for the final sessions of the conference.
     9:00 am - 10:55 am
Concurrent Breakout Sessions
Keep the momentum going with sessions that deliver actionable ideas you can apply immediately.
     11:00 am - 11:30 am
Closing Keynote
​Level up your conference experience with a high-energy finale designed to inspire action, reinforce key takeaways, and leave you ready to apply what you’ve learned.
Register Now!
Learn More About Our Sessions

Thank you to our Sponsors

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