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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

2026 Conference Schedule

General Info   |   Schedule at a Glance   |   ​Speakers   |   Exhibitor Info   |   Current Exhibitors   |   Awards   |   Register Now
2026 Wisconsin Lodging Conference & Trade Show logo
​Please note: Session descriptions and speakers are subject to change. We recommend checking the schedule regularly for the most up-to-date information.

Sunday, November 1, 2026

     3:00 pm - 6:00 pm
Registration
     4:00 pm - 5:00 pm
Student Orientation + Tour
     6:00 pm - 7:00 pm
WHLA Annual Meeting
     7:00 pm - 9:00 pm
Opening Reception
Register Now!
Learn More About Our 2025 Sessions

Monday, November 2, 2026

     7:00 am - 7:00 pm
Registration
     7:30 am - 7:30 pm
Silent Auction
     8:00 am - 8:45 am
Welcome Breakfast
     8:30 am - 2:30 pm
Headshot Station
     8:45 am - 9:30 am
Opening Keynote
     9:30 am - 9:45 am
Coffee Break
    9:45 am - 11:40 am
Concurrent Morning Breakout Sessions​
     11:45 am - 1:15 pm
Lunch
     1:15 pm - 2:55 pm
Concurrent Afternoon Breakout Sessions​
     3:00 pm - 6:00 pm
Wisconsin Lodging Trade Show
     5:00 pm - 6:00 pm
Chair's Reception in Trade Show Hall
     7:00 pm - 9:00 pm
WHLA Awards Dinner & Live Auction
     9:00 pm - 10:00 pm
Wisconsin Women in Lodging Event
Register Now!
Learn More About Our Sessions

Tuesday, November 3, 2026

     7:30 am - 11:30 am
Registration
     7:45 am - 8:15 am
Networking Breakfast
     8:15 am - 8:45 am
Morning Keynote
     8:45 am - 9:00 am
Break
     9:00 am - 10:55 am
Concurrent Breakout Sessions​
     11:00 am - 11:30 am
Closing Keynote
Register Now!
Learn More About Our Sessions

Thank you to our Sponsors

Presenting Sponsor: KLB Insurance
WHLA Logo icon. Navy W with green open-ended infinity sign and WHLA initials inside the opening.

Wisconsin Hotel & Lodging Association
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