2025 Conference Info
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​Please note: Session descriptions and speakers are subject to change. We recommend checking the schedule regularly for the most up-to-date information.

Sunday, November 2, 2025

     4:00 pm - 7:00 pm
Registration
     7:00 pm - 9:00 pm
Opening Reception

Monday, November 3, 2025

     7:00 am - 7:00 pm
On-site Registration
     7:30 am - 3:00 pm
Exhibitor Set-up
     7:30 am - 8:15 am
Welcome Breakfast
     7:30 am - 6:00 am
Silent Auction
     8:15 am - 9:00 am
2025 WHLA Annual Meeting
     9:00 am - 10:00 am
Opening Keynote  |  Welcoming Edge: Guest Experience in the Age of Leave Me Alone
     10:00 am - 10:15 am
Break
     10:15 am - 11:05 am
Concurrent Breakout Sessions
  1. From Policies to People: What Lodging Leaders Need to Know  |  Track: Community, Advocacy, Impact
  2. The Hello Manifesto: How You Show Up Shapes How You Lead  |  Track: Leadership & Culture
  3. ​What to Know About the Next Lodging Code  |  Track: Smart Operations
     11:05 am - 11:15 am
Break
     11:15 am - 12:50 pm
Legislative Lunch
     12:50 pm - 1:00 pm
Break
     1:00 pm - 1:50 pm
Concurrent Breakout Sessions
  1. ​TPIDs in Wisconsin: A New Tool for Boosting Tourism Promotion  |  Track: Community, Advocacy, Impact
  2. ​​Peer Today, Boss Tomorrow  |  Track: Leadership & Culture
  3. AI in Revenue Management: What's Hype, What's Real, What's Next?  |  Track: Smart Operations
     1:50 pm - 2:00 pm
Break
     2:00 pm - 2:50 pm
Concurrent Breakout Sessions
  1. Ins & Outs of Navigating Advocacy in an Uncertain World  |  Track: Community, Advocacy, Impact
  2. Lead Like a Legend: Hospitality Leadership for the Modern Era  |  Track: Leadership & Culture
  3. Embracing Technology to Attract Talent: Practical Tips for Hoteliers  |  Track: Smart Operations
     2:50 pm - 3:00 pm
Break
     3:00 pm - 6:00 pm
Wisconsin Lodging Trade Show
     5:00 pm - 6:00 pm
Chair's Reception in Trade Show Hall
     6:00 pm - 7:00 pm
Trade Show Breakdown
     7:00 pm - 9:00 pm
WHLA Awards Dinner & Live Auction
     9:15 pm - 10:15 pm
After Hours Event with the Wisconsin Women in Lodging

Tuesday, November 4, 2025

     7:00 am - 7:45 am
Wellness Networking: Move & Connect
     7:45 am - 8:15 am
Breakfast
     9:15 am - 9:30 am
Break
     9:30 am - 10:20 am
Concurrent Breakout Sessions
  1. Room Tax Realities: Compliance, Strategy & Community Support  |  Track: Community, Advocacy, Impact​
  2. Managing Conflict & Difficult People  |  Track: Leadership & Culture
  3. ​​AI Strategy Exchange: Share, Learn, and Level Up  |  Track: Smart Operations
     10:20 am - 10:30 am
Break
     10:30 am - 11:20 am
Concurrent Breakout Sessions
  1. Navigating the Global Workforce: Visas, Immigration & Hospitality  |  Track: Community, Advocacy, Impact​
  2. Unleashed Leadership in Action: Creating Your Blueprint for Team Alignment, Resilience, & Results  |  Track: Leadership & Culture
  3. ​​Unlocking the Power of Brand Collaboration  |  Track: Smart Operations
     11:20 am - 11:30 am
Break
     11:30 am - 12:30 pm
Closing General Session  |  The Impact Playbook: Influence Through Purpose, Persistence, and Passion​

Thank you to our Sponsors