Our Team

WHLA office staff is located in Brookfield, WI. We retain a contract lobbyist in Madison and lodging legal counsel in Milwaukee. Contact us.
Bill Elliott, CAE
President & CEO

  • Legislative
  • Room Tax Questions
  • Legal Issues
  • Media Spokesperson
  • Board/Committee Governance
Monica Goeke
Vice President

  • Chapter Liaison
  • Marketing
  • Member Services & Support
  • Events
  • Wisconsin Lodging Conference & Trade Show
Lexie Mallary
Senior Graphic Designer & Marketing Manager

  • Graphic Design
  • Social Media
  • Website/Member Portal
  • ​Wisconsin Lodging Directory
  • InnTouch Magazine
Matthew Wells
Membership & Partnership Manager

  • Lodging Membership Sales
  • Targeted Marketing Program Sales
  • Membership Questions & Recruitment
  • Member Engagement Programs