General Info | Schedule at a Glance | Speakers | Exhibitor & Sponsor Info | Current Exhibitors | Awards | Register Now
Check In. Level Up. at the Wisconsin Lodging Conference & Trade ShowNovember 1-3, 2026 | Kalahari ResortPut your brand directly in front of Wisconsin's hotel owners, general managers, and hospitality decision-makers. With a trade show floor featuring 80+ vendors and structured networking, this is where connections turn into business.
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Who You'll Meet
Face-to-face access to key decision-makers from Independent Properties, Branded Chains, and major Management/Ownership Groups.
Independent Properties
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Branded Properties
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Management & Ownership Groups
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2026 Trade Show Exhibitor ScheduleMonday, November 2, 2026
7:30am - 3:00pm On-site registration & booth set-up
3:00pm - 6:00pm Trade Show Floor Open 6:00pm - 7:00pm Expo Tear-Down Access the full schedule | View the Current Exhibitor List
Register online or contact Jordan Kaminski at [email protected] or (262) 208-4943. 2026 Rate ScheduleRates increase as deadlines approach. Member discounts apply to all tiers.
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Exhibitor Rates MEMBER / NON-MEMBER Early: $ 970 / 1,310 Standard: $ 1,025 / 1,350 Last Chance: $ 1,150 / 1,495 Extra Exhibitor MEMBER / NON-MEMBER Early: $ 110 / 220 Standard: $ 150 / 275 Last Chance: $ 200 / 325 Educational Sessions and meals can be purchased for an additional fee at the time of registration. |
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Basic Booth |
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Registration Includes:
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Sponsorship Info
Sponsorships are designed to help you connect with attendees through high-impact moments, brand visibility, and meaningful engagement.
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Presenting Sponsor Exclusive "Presented By" branding, welcome video in app, priority booth placement, 1st right of renewal. |
Signature Sponsor General session verbal recognition, 1 complimentary full pass, preferred booth selection, enhanced app listing. |
Elite Sponsor Strong branding at registration & key areas, materials on resource table, preferred booth selection. |
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Premier Sponsorship Sponsored event visibility, verbal attendee recognition, logo on conference-wide promotions, attendee giveaway opportunity. |
Deluxe Sponsorship Brand exposure across conference communications, digital logo placement, on-site registration signage. |
Friend Sponsorship Affordable conference support with recognition in attendee communications, mobile app, and on-site signage. |
Premier Opportunities
Event and session-focused sponsorships with strong attendee-facing recognition.
Awards Dinner Sponsor | $1,750Signature branding at the conference’s largest evening event, celebrating lodging industry excellence.
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Opening Reception Sponsor | $1,500Premier branding and recognition at the Opening Reception on Sunday. Includes all premier sponsor benefits.
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SOLD! Lunch Sponsor | $1,500Prominent branding during Monday’s policy-focused luncheon featuring the headlining speaker. Includes two passes for lunch.
Sponsor: American Hotel & Lodging Association (AHLA) |
Opening Keynote | $1,250Premier branding and recognition during one of Monday’s most high-profile sessions. Includes all premier sponsor benefits.
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Closing Keynote | $1,300Premier branding and recognition during a high-profile keynote session on Tuesday. Includes all premier sponsor benefits.
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Annual Meeting Sponsor | $1,200Premier branding and recognition during the WHLA Annual Meeting. Includes all premier sponsor benefits.
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Deluxe Opportunities
Valuable brand visibility across conference communications and on-site signage.
DJ/Music Sponsor | $1,150New for 2026! Turn up the energy at the Trade Show and WHLA Dinner & Live Auction on Monday as the exclusive DJ Sponsor. Includes all deluxe sponsor benefits.
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SOLD! Lanyard Sponsor | $1,100Your logo will be featured on 400 lanyards distributed at registration, ensuring high visibility throughout the three-day conference. Includes all deluxe sponsor benefits.
Sponsor: Express Elevator |
Trade Show Beer Sponsor | $1,100Branded signage at the bar during Monday’s Trade Show, plus the option to provide logoed cups. Includes all deluxe sponsor benefits.
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SOLD! Old Fashioned Sponsor | $1,100Branded signage at the bar during Monday’s Trade Show, plus the option to provide up to 200 logoed cups and all deluxe sponsor benefits.
Sponsor: Great Lakes Finishing Solutions |
Badge Flair Station Sponsor | $1,100Help attendees personalize their conference experience at the Badge Flair Station. Located near registration, this interactive activation will feature ribbons and flair that attendees can add to their name badges. Includes prominent sponsor signage at the station and all deluxe sponsor benefits.
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SOLD! Monday Evening Bar Sponsor | $1,100Branded signage at the bar during Monday evening activities, plus the option to provide up to 200 logoed cups. Includes all deluxe sponsor benefits.
Sponsor: Anchor Solutions |
SOLD! Welcome Breakfast Sponsor | $1,100Branded signage at the Monday breakfast buffet, plus the option for a table drop. Includes all deluxe sponsor benefits.
Sponsor: Ecolab |
SOLD! Networking Breakfast Sponsor | $1,000Branded signage during the Tuesday breakfast session, plus all deluxe sponsor benefits.
Sponsor: Best Western Hotels & Resorts |
SOLD! Social Media Wall Sponsor | $1,000Branded themed photo-op wall in the registration area, featuring your logo, plus all deluxe sponsor benefits.
Sponsor: Paul Davis Restoration |
Spotlight Live | $900New for 2026! The Spotlight Live Hub features a conference interview area for live, on-site member interviews with prominent sponsor branding on Monday and Tuesday. Includes all deluxe sponsor benefits.
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Photo Booth | $900Branded digital photo overlays and signage at a conference photo experience on Monday. Includes all deluxe sponsor benefits.
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Registration Sponsor | $850Branded signage in the registration area throughout the event, plus all deluxe sponsor benefits.
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Wisconsin Women in Lodging Reception Sponsor | $750Branded signage at the Monday evening WWIL Reception, plus all deluxe sponsor benefits.
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Friend Opportunities
An accessible sponsorship option providing meaningful recognition and support of the conference.
Conference Bag | $650 + 200 bagsFeature your logo on the official conference bag distributed at registration, plus all friend-level sponsor benefits.
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Silent Auction Sponsor | $600Branded signage in the silent auction area, located in high-traffic spaces on Monday, plus all deluxe sponsor benefits.
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Snack Station Sponsor | $600Branded signage in the snack area, plus all friend-level sponsor benefits.*
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Coffee Break Sponsor | $600Branded signage in the beverage station area, plus all friend-level sponsor benefits.*
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Auction Paddle | $550Your branding featured on all paddles used during the live auction.
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SOLD! Auctioneer Sponsor | $500Verbal recognition during the Live Auction from the professional auctioneer and logo recognition during the Live Auction.
Sponsors:
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Headshot Station Sponsor | $500Recognition at a branded station offering complimentary professional headshots for attendees, plus all friend-level sponsor benefits.
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Candy Bar | $450New for 2026! Branded signage at the candy car, plus all-friend-level sponsor benefits.
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Notepad or Journal Sponsor | $450 + 300 notebooksYour logo featured on notebooks distributed to all attendees for use during sessions, plus all friend-level sponsor benefits.
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Student Attendee Sponsor | $300Support the next generation of hospitality professionals by helping a student attend and participate in the whole conference experience.
Sponsor: Greater Milwaukee Hotel & Lodging Association (GMHLA) |
