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Wisconsin Hotel and Lodging Association

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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters >
      • Greater Milwaukee Area Hotel & Lodging Association
      • Madison Area Hotel Lodging Association
      • Wisconsin Women in Lodging
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Session Details
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor & Sponsor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • WHLA Member Webinar - March 2026
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Tourism Promotion Improvement Districts (TPIDs)
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

Members Only

Welcome to myWHLA!

​Welcome to the WHLA members-only section! As a member of the Wisconsin Hotel & Lodging Association, you have exclusive access to the resources in this area via your member login. Access valuable information including operational resources, property signage, guides, and FAQ's.

​We appreciate your membership with WHLA and encourage you to explore our website. Please contact us with any questions you have. ​
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Photo of a rustic interior of a hotel lobby area. Lots of wood, large windows, green plaid chairs, green walls, eclectic wooden tables, and two deer heads mounted on the back walls.

Upcoming Events

FEATURED EVENT:
2026 Action Day


Join us on January 21, 2026 to connect with your industry peers and make your voice heard by advocating for Wisconsin's lodging industry!
REGISTER NOW!
2026 Action Day

Member Testimonials

WHLA supports our hospitality industry in government affairs and alerts members to issues. It is a group of industry leaders that are engaged and focused on bettering how we operate. The updates are timely and news of what’s going on in the state is invaluable.

- Pete Boese, General Manager, Radisson Hotel La Crosse, La Crosse

As an independent boutique hotel, I rely on WHLA to keep me abreast of legislative issues affecting the hospitality industry. As a member, I enjoy the many opportunities to network with fellow general managers and industry professionals. I also appreciate the variety of affordable marketing opportunities offered by the association. WHLA is an invaluable resource for any hotelier.

- Deb Johnson, General Manager, CopperLeaf Boutique Hotel & Spa, Appleton
WHLA is quite simply the strongest voice for our industry within a tourism driven state level economy such as Wisconsin. WHLA is a one stop resource center for the latest information that hoteliers need to be successful. Constant communication on items such as the latest trends, state and national industry news, legislative updates and much more!

- Brandon McConnell, President, IDM Group, Madison
WHLA is important because of their wealth of information on industry issues. Networking with others in the hospitality sector is also invaluable. Small and big properties can benefit significantly by being a member of WHLA.

- Sheryl Tharman, General Manager, Red Crown Lodge, Arbor Vitae

WHLA provides invaluable information and resources for independent lodging facilities. WHLA provides a strong voice for the industry.

- Greg Stillman, President/Owner, Foremost Management Services, Inc. & Parkwood Lodge Door County

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Wisconsin Hotel & Lodging Association
125 N. Executive Dr, Ste 206  |  Brookfield, WI 53005
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