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Wisconsin Hotel and Lodging Association

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        • 2025 Schedule
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      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
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        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships
  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Call for Entries
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2025 Schedule
        • 2025 Session Details
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

About Us

Advocating for Wisconsin's lodging industry since 1896

​The Wisconsin Hotel and Lodging Association (WHLA) is a nonprofit trade association representing the interests of Wisconsin lodging properties since 1896. WHLA connects our members with information, resources, and each other to create a unified voice for the hotel and lodging industry. 
Meet Our Leaders
Explore our history

Our Mission


​To be the trusted voice advancing Wisconsin's hotel and lodging industry through advocacy, education, and connecting communities.

Membership Types


Lodging property icon. Light blue color with a circle outline.

Lodging Properties

Lodging executive icon. Light blue color with a circle outline.

Lodging Executives

Associate vendor icon. Light blue color with a circle outline.

Associate Vendors

CVB/Chamber location icon. Light blue color with a circle outline.

CVBs/Chambers

Educational institution icon. Light blue color with a circle outline.

Educational Institutions

Student grad cap icon. Light blue color with a circle outline.

Students

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Affiliations

AHLA Partner State Association logo. Mainly typographic based with two red hotel tower forms rising up from the right of the initials and coming back down overtop the letters.
International Society of Hotel Associations logo. Left form blue & green pineapple shape with ISHA initials cutting through the middle of the pineapple. Spelled out name to the right of the pineapple.
Tourism Federation of Wisconsin logo. Lefthand blue background with white TFW initials inside. Spelled out name on right side with slogan
WHLA Logo icon. Navy W with green open-ended infinity sign and WHLA initials inside the opening.

Wisconsin Hotel & Lodging Association
125 N. Executive Dr, Ste 206  |  Brookfield, WI 53005
(262) 782-2851  |  [email protected]
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