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Dynamic speakers and compelling content are the cornerstones of the Wisconsin Lodging Conference & Trade Show. Content for our program is guided by an open call for speakers with an agenda curated by WHLA leaders from Wisconsin hotel and lodging properties and management companies. 

Our event attendees asked, and we listened - the 2023 Wisconsin Lodging Conference will have more educational sessions than ever before! The 2023 Conference Schedule is packed with educational sessions with fifteen breakout sessions and two keynotes. 

Speaker Selection

WHLA’s volunteer lead Education/Conference Committee is responsible for selecting the sessions for the annual Wisconsin Lodging Conference. The selection process follows a review of every proposal submitted. The Education/Conference Committee strives for a diverse and well-balanced conference. 

Call for Proposals

We are now accepting speaker proposals for the 2023 Wisconsin Lodging Conference! We are looking for dynamic speakers to share information on topics of interest to hotel and lodging owners and operators. When developing educational sessions at WHLA events, our primary goal is to address the most pressing, current and emerging issues facing Wisconsin hoteliers. 

Suggested Topics

  • Keynotes: Workforce Culture, Service Leadership, Team Building 
  • Leadership/Management Breakout Sessions: Employee Recruitment/Retention, Human Resource Strategies, Leadership
  • Communication, Supervisory Skills
  • Operations Breakout Sessions: Hotel Renovation, Interior Design, Safety and Security, Supply Chain, Purchasing, Guest Communication/Services
  • Sales and Marketing Breakout Sessions: Budgeting, Data - Driven Decision Making, Guest Direct Booking, Revenue Management, Online Marketing, Social Media Marketing, Website Development
  • Women in Lodging: Mentorship, Personal Branding, Work Life Balance

Speaker Expectations

​Given WHLA’s tradition of using educational sessions as a platform to showcase thought leaders in the lodging industry, we look for presenters who are willing to share their expertise without the expectation of payment. A modest honoraria is available for keynote speakers. Breakout session presenters must be members in good standing with WHLA. 

Thank you to our Sponsors