MADISON, Wis. (August 25, 2022) -- North Central Group, a leader in the ownership, development and operation of premier hospitality properties, has announced that they will debut a new company name and logo that solidifies their expertise in all aspects of the hospitality industry: real estate, development, asset management, hotels and more.

WHLA team members staffed the Travel Wisconsin booth in the Wisconsin Products Pavillion on opening day of the Wisconsin State Fair! The team distributed copies of the 2022 Wisconsin Lodging Directory and promoted voting for the 2023 Website & Wisconsin Lodging Directory Cover Contest. One lucky voter will win an overnight to the Ambassador Hotel Milwaukee. Over the course of the fair, 48 partners of Travel Wisconsin will be staffing the booth to share Wisconsin travel inspiration.

​We are pleased to announce Gina De Sota, CPA has been hired as WHLA’s new Finance Administrator. She has a variety of experience working in industry and public accounting.