WHLA team members staffed the Travel Wisconsin booth in the Wisconsin Products Pavillion on opening day of the Wisconsin State Fair! The team distributed copies of the 2022 Wisconsin Lodging Directory and promoted voting for the 2023 Website & Wisconsin Lodging Directory Cover Contest. One lucky voter will win an overnight to the Ambassador Hotel Milwaukee. Over the course of the fair, 48 partners of Travel Wisconsin will be staffing the booth to share Wisconsin travel inspiration.

​If you are a hospitality technology wiz or have an idea to share, we invite you to step up to the podium and present during the “Reimagine Hospitality - The Digitized Guest Experience” breakout session at the 2022 Wisconsin Lodging Conference and Trade Show on November 7 at The Osthoff Resort. 

​Brookfield, WI [July 26, 2022] - The Wisconsin Hotel & Lodging Association (WHLA) announced the election of Shawn Dortman to the association’s board of directors for a three-year term. The election took place at a meeting of the board earlier this summer. 

​The Wisconsin Lodging Conference and Trade Show is returning to The Osthoff Resort in Elkhart Lake on November 6-8! This annual WHLA event is your opportunity to connect with the larger hotel community and hear industry leaders and experts share the latest industry insights, trends and policy updates impacting your property.

Brookfield, WI [ July 19, 2022] - Monica Goeke, has been promoted by the Wisconsin Hotel & Lodging Association (WHLA) to the position of Vice President. In this new role, she will be able to continue to leverage her skills in member services, event planning and development, association operations and in chapter relations.

​The WHLA Spirit of Hospitality Awards honor lodging employees who are exemplary role models of the true spirit of hospitality in Wisconsin. WHLA lodging members are invited to nominate an employee who has exhibited an exceptional contribution, exceeded expectations, or overcome particular challenges.

WHLA is seeking nominations for the 2022 Stars of the Industry Awards!

Help us identify the individuals who have been making a difference in our industry this year by submitting your nominations for our 2022 awards including the Spirit of Hospitality, Associate of the Year, Corporate Champion, Innkeeper and Wisconsin Lodging Hall of Fame. Read on to learn more about the 2022 WHLA Awards Program and submit your nominations today!

​Washington, DC, [ June 29, 2022] - ASAE has announced that Monica Goeke, Director of Marketing, Services and Events of the Wisconsin Hotel and Lodging Association (WHLA) has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry. 

Your chance to be featured on our Website & 2023 Wisconsin Lodging Directory Cover

Earlier this spring we learned of the passing of Kirk Drusch​, a longtime industry leader who served as a friend and a mentor to many of us. Kirk served as the Chairman of the WHLA Board of Directors in 2010 and as the President of the Greater Milwaukee Hotel & Lodging Association in 2002. He served on the Board of Directors of both organizations for many years, and his commitment to our industry was immeasurable.