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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

WWIL Retreat Recap: Over 40 Women, Laughter, and Generosity in Action

3/11/2026

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WWIL Retreat Recap: Over 40 Women, Laughter, and Generosity in Action
The Wisconsin Women in Lodging (WWIL) Retreat brought together over 40 women from across the state’s lodging industry for a memorable evening of connection, learning, and celebration. Held from Thursday evening through Friday morning at the beautiful Kimpton Journeyman Hotel, the retreat offered the perfect balance of professional growth, community, and fun.

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WHLA Leaders Testify on SB 998, the “Tourism Promotion Improvement District Bill”

3/10/2026

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Amy Boston, dual General Manager of the Holiday Inn Hotel & Conference Center and Holiday Inn Express in Stevens Point and WHLA Board Chair, and Larry Robe, General Manager of the Knickerbocker on the Lake and WHLA Board Director as well as President of the Greater Milwaukee Hotel & Lodging Association (GMHLA) provided testimony in support of SB 998, the
​Today, March 10, the Wisconsin Hotel & Lodging Association (WHLA) took an important step forward in advancing SB 998, also known as the Tourism Promotion Improvement District (TPID) Bill.

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WHLA Upgrades Staff Phone System to Better Serve Members

2/25/2026

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WHLA Upgrades Staff Phone System to Better Serve Members
​We are excited to announce a communication upgrade at WHLA! As part of our ongoing commitment to modernize and improve member service, our team now has new direct phone numbers that come with texting capabilities.

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Maximize Your Membership: Upcoming WHLA Member Webinar

2/11/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
WHLA membership offers far more value than many properties realize and our upcoming Maximizing WHLA Benefits webinar on March 11th at 2pm is designed to help members unlock it.

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Secure Your Spot: 2026 Women in Lodging Retreat

1/28/2026

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Secure Your Spot: 2026 Women in Lodging Retreat
​Registration is officially open for the 2026 Wisconsin Women in Lodging (WWIL) Retreat! Hosted at the Journeyman Hotel by WWIL Steering Committee Chair Katie Neufeld, this retreat brings together women leaders from across Wisconsin’s lodging industry for an inspiring and immersive experience.

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Rep. Dave Armstrong and Sen. Jesse James Announce Co-Sponsorship of Tourism Promotion Improvement District Legislation

1/22/2026

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Rep. Dave Armstrong and Sen. Jesse James Announce Co-Sponsorship of Tourism Promotion Improvement District Legislation
The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce that Representative Dave Armstrong and Senator Jesse James have officially announced their co-sponsorship of LRB 2882/6083 – Tourism Promotion Improvement Districts (TPIDs) — a significant step forward in an effort WHLA has been working diligently to advance on behalf of Wisconsin’s lodging and tourism industry.

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WHLA Welcomes New Student Board Representative

1/22/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
The Wisconsin Hotel & Lodging Association (WHLA) is excited to welcome Avery Ambourn, a student at University of Wisconsin–Stout, as our newest Student Board Representative.

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol

1/22/2026

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol
​On January 21 more than 55 Wisconsin Hotel & Lodging Association (WHLA) members gathered in Madison for WHLA Action Day, the association’s signature advocacy event. Hosted at the Best Western Premier Park Hotel, the day empowered lodging leaders from across the state to engage directly with policymakers and advocate for issues critical to Wisconsin’s hospitality industry.

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WHLA’s Elliott Tapped to Serve on AHLA Executive Committee

1/22/2026

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WHLA’s Elliott Tapped to Serve on AHLA Executive Committee
The Wisconsin Hotel & Lodging Association (WHLA) is proud to share that our president & CEO, Bill Elliott, CAE, has been appointed to the American Hotel & Lodging Association’s (AHLA) Executive Committee as part of AHLA’s 2026 leadership slate.

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WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials

1/14/2026

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WHLA Announces Staff Achievement: Lexie Mallary Earns Dual Marketing Credentials
The Wisconsin Hotel & Lodging Association is proud to recognize a significant professional milestone achieved by Lexie Mallary, Senior Graphic Designer and Marketing & Communications Manager. In her role at WHLA, Lexie leads the creation of innovative marketing campaigns, designs engaging visual content, and manages communications that connect and inform our members across Wisconsin’s lodging industry.

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