The Wisconsin Hotel & Lodging Association is now accepting nominations for the 2025 Associate of the Year Award—an annual recognition presented to a WHLA vendor or associate member who goes above and beyond to support Wisconsin’s hospitality industry.

This week, WHLA is proud to have a strong delegation representing Wisconsin at American Hotel & Lodging Association’s (AHLA) Hotels on the Hill in Washington, D.C., held May 13–14, 2025.

This premier advocacy event provides hospitality professionals with a valuable platform to meet with members of Congress, discuss pressing industry issues, and learn how to effectively advocate for the future of their businesses and the lodging industry as a whole.

The Wisconsin Women in Lodging (WWIL) is proud to launch the pilot phase of our new WWIL Mentorship Program, a statewide initiative designed to foster professional growth, leadership development, and peer connection among women in Wisconsin’s lodging industry.

Wisconsin Women in Lodging (WWIL) is taking action for a great cause! In 2025, WWIL members will join together for a series of fundraising walks that support women, families, and communities throughout Wisconsin.

The Wisconsin Women in Lodging were represented at this year’s ForWard Conference, which took place from May 5-7, 2025, in Atlanta. Monica Goeke, CAE, VP of WHLA, and Lynn Ketterhagen, GM of Lake Lawn Resort and WWIL Steering Committee leader, joined 900 women and allies to experience this dynamic lodging industry event. The conference featured inspiring speakers, interactive sessions, and valuable networking opportunities, empowering attendees to continue their leadership journeys.

The Wisconsin Women in Lodging Nine & Wine Retreat invites you to take a step back, connect with industry peers, and enjoy some much-deserved time for yourself. Set against the beautiful backdrop of Chula Vista Resort on May 27 - 28, this event focuses on creating meaningful experiences—whether on the golf course, enjoying excellent food and wine, or engaging in thoughtful conversations that uplift women in the lodging industry.

Wisconsin’s lodging landscape is as unique as the communities it serves — from modern boutique hotels in our bustling cities to family-owned resorts nestled in scenic small towns. Behind every great property is a team that brought a vision to life through thoughtful planning, investment, and innovation. The Development Excellence Awards from the Wisconsin Hotel & Lodging Association (WHLA) were created to recognize just that.

WHLA is proud to join hoteliers from across the country at the American Hotel & Lodging Association’s (AHLA) Hotels on the Hill, taking place May 13–14, 2025, in Washington, D.C.

The Wisconsin Hotel & Lodging Association's Stars of the Industry Awards program honors individuals and properties that excel in making Wisconsin's lodging industry outstanding. As we accept nominations for our 2025 awards, a common question we receive is: Who is eligible to nominate?

As a WHLA Student Board Representative, Noah Rosenberger had the opportunity to attend the 2025 WHLA Action Day in Madison. In this guest post, he shares his reflections on the experience, from advocacy at the Capitol to connecting with industry leaders.