The next WHLA Online Auction is coming soon, and we are currently seeking donations from WHLA members to help make this event a success. By donating, you’re not only supporting Wisconsin’s lodging industry—you’re also gaining valuable promotion for your property!

The WHLA team was proud to attend the Wisconsin Governor’s Conference on Tourism (WIGCOT) in La Crosse from March 10-12, joining hundreds of industry professionals to celebrate, learn, and collaborate on the future of Wisconsin’s tourism and hospitality sector.

The Greater Milwaukee Hotel & Lodging Association (GMHLA) proudly hosted its first-ever "Taste of Talent Luncheon" at Waukesha County Technical College (WCTC) on February 26. This event served as a fantastic opportunity for WCTC's culinary and hospitality students to showcase their talents to industry professionals.

​WHLA Action Day is back, and this year, it’s bigger and better than ever! For the first time, attendees will have the opportunity to kick off the day with the Wisconsin Women in Lodging (WWIL) Political Action Breakfast, featuring special guest Maggie Gau, Chief of Staff for Governor Tony Evers.

Are you passionate about marketing, publishing, or communications? Do you want to make a tangible impact on how WHLA shares information with its members and the hospitality industry? If so, the WHLA Publications Committee needs you!

​Ready to shape the future of Wisconsin's lodging industry? Join us on April 8, 2025, for WHLA 2025 Action Day. From our launch pad at Embassy Suites Madison Downtown to the halls of the state Capitol, you'll have direct access to legislators on pivotal industry issues. This year, we're offering unprecedented registration incentives to support broad participation and industry advocacy.

WHLA’s Education/Conference Committee plays a vital role in shaping the professional development opportunities available to Wisconsin lodging professionals. From planning the Wisconsin Lodging Conference & Trade Show to curating educational programs throughout the year, this committee is dedicated to ensuring WHLA members have access to relevant, engaging, and impactful learning experiences.

The WHLA Membership Committee plays a vital role in ensuring an active and engaged membership base. As a committee member, you’ll help shape the future of WHLA by driving membership growth, strengthening retention efforts, and fostering a vibrant community of industry professionals.

As Wisconsin's lodging industry continues to grow and evolve, the Wisconsin Hotel & Lodging Association (WHLA) offers its members a unique opportunity to make a real impact—by joining one of our open committees. Serving on a committee is a rewarding way to connect with industry professionals, share your expertise, and contribute to the direction and success of the association.

​The Wisconsin Hotel & Lodging Association (WHLA) recently hosted two impactful events at The American Club in Kohler, Wisconsin, on January 22: the Wisconsin Women in Lodging (WWIL) Lunch and Workshop, followed by the Lodging Innsights Kohler program.