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WHLA is seeking a Green Bay host property to help us launch our inaugural WHLA Tech Day in 2027!  The Wisconsin Hotel & Lodging Association (WHLA) is seeking an event host for a new 2027 event - WHLA Tech Day.
This dynamic, one-day event is designed to bring together up to 75 industry professionals for a deep dive into the latest hospitality technology through educational sessions, networking, and supplier tabletop displays.
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By Kathryn Lindblom
By Miya Leistekow, Ramaker
 We’re leveling up the live auction for the 2026 Wisconsin Lodging Conference & Trade Show!
The Wisconsin Hotel & Lodging Association (WHLA) is thrilled to announce a high-energy addition to our marquee event of the year: Bill Jartz, legendary Wisconsin broadcaster and the iconic public address voice of the Green Bay Packers, will serve as our official Live Auctioneer for the 2026 WHLA Awards Dinner & Live Auction! By Monica Goeke, CAE, WHLA Vice President  Wisconsin State Fair season has arrived, and WHLA will be right in the middle of the Opening Day action tomorrow, Thursday, August 6.
From 10:00 AM to 3:00 PM, association staff will be stationed inside the Wisconsin Products Pavilion at the Travel Wisconsin booth, putting WHLA member properties front and center for thousands of in-state and visiting travelers. The Osthoff Resort & Spa Recognizes Elkhart Lake First Responders for CPR/AED Training Partnership8/5/2026 The Osthoff Resort & Spa proudly recognizes and thanks the Elkhart Lake First Responders for providing CPR and AED training to 75 resort employees, reinforcing a shared commitment to the safety and well-being of guests, visitors, and the community.
Why data driven pricing strategies are becoming essential for small lodging operators in seasonal markets By Josh Leiker, RezStream
How the GMHLA Educational Scholarship helped launch a career, and why investing in young professionals strengthens Wisconsin's hospitality industry.
By Jordan Kaminski, WHLA Membership Director
Few careers begin with a carefully crafted plan. More often, they begin with a simple decision to say "yes."
For Tory Trettin, now Sales Manager at the Hyatt Regency Milwaukee, hospitality wasn't always the path she expected to take. She arrived in the industry while attending UW–Milwaukee, changing majors, navigating the uncertainty of the pandemic, and simply looking for a job.
By Architectural Design Consultants, Inc., Julia Silvers, Marketing Specialist
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