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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2025 Schedule
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Navigating the Future of Hospitality: Four Key Trends for 2025

6/18/2025

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How Industry Leaders Are Adapting to Workforce Shifts, Rising Costs, and Evolving Guest Expectations
By HUB International
Navigating the Future of Hospitality: Four Key Trends for 2025
​The American hospitality industry is poised for a dynamic year in 2025, characterized by both challenges to overcome and opportunities to capitalize upon. As demand for travel continues to increase in the wake of the pandemic, it’s important for hospitality businesses to take note of several key emerging trends that are likely to significantly impact the trajectory of the industry.

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A National Voice for Hospitality: Rosanna Maietta to Speak at 2025 Wisconsin Lodging Conference

6/18/2025

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A National Voice for Hospitality: Rosanna Maietta to Speak at 2025 Wisconsin Lodging Conference
We’re honored to welcome Rosanna Maietta, President & CEO of the American Hotel & Lodging Association (AHLA), as the featured speaker for the Legislative Luncheon at the 2025 Wisconsin Lodging Conference & Trade Show. Rosanna leads AHLA’s strategic vision and serves as a passionate advocate for hoteliers on Capitol Hill, within federal agencies, and beyond.

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“Getaway to Wisconsin Hotels” Online Auction Raises Valuable Support for WHLA

6/17/2025

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“Getaway to Wisconsin Hotels” Online Auction Raises Valuable Support for WHLA
​Following a strong launch and impressive early bidding, the Wisconsin Hotel & Lodging Association’s “Getaway to Wisconsin Hotels” online auction concluded successfully on June 16. Thanks to the enthusiastic participation of travelers and the generosity of our WHLA member properties, the auction raised over $3,000 to support WHLA’s ongoing mission to advocate for, connect, and elevate Wisconsin’s lodging professionals.

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Is G.hn right for your property?

6/16/2025

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How to use your existing coax cabling for faster & more reliable Wi-Fi
By Geri Sullivan, Vice President of Key Accounts & Guest Internet at SONIFI
Is G.hn right for your property?
Upgrading your network doesn’t have to mean a big overhaul at your property.

With G.hn having verified and sustained success in hospitality settings, it’s something you should know about if your hotel’s Wi-Fi needs some help.

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Curating the Blueprint: How WHLA Builds a Powerful Conference Program

6/11/2025

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2025 Wisconsin Lodging Conference & Trade Show: Blueprint for the Future logo
​The Wisconsin Lodging Conference & Trade Show stands on the pillars of dynamic speakers and relevant, real-world education. But who is behind the scenes making it all happen? The answer lies with you and your fellow industry professionals.

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Bidding is Heating Up in the "Getaway to Wisconsin Hotels" Online Auction

6/10/2025

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Bidding is Heating Up in the
​The Wisconsin Hotel & Lodging Association’s Getaway to Wisconsin Hotels online auction is off to a strong start. Launched at 3:30 PM CST on Monday, June 9, the auction has already seen impressive early interest and active bidding from travelers eager to explore the incredible lodging experiences donated by WHLA member properties.

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From ‘Top Chef’ to Top Choice, Milwaukee Tourism Breaks Records in 2024

6/10/2025

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Representing 16% of all tourism impact in the state, Milwaukee County saw its third consecutive year of record-breaking tourism spending
From ‘Top Chef’ to Top Choice, Milwaukee Tourism Breaks Records in 2024
MILWAUKEE (June 10, 2025) – Visit Milwaukee is thrilled to announce that Milwaukee County's tourism industry, which represents 16% of all tourism spending in Wisconsin, achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion, marking a 3.7% increase over the previous year and representing the third year of record-setting impact.

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Paint with Purpose: A Proactive Approach to Property Maintenance

6/9/2025

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Smart painting strategies can elevate your brand, stretch your budget, and keep guests coming back

​By Alan Phillips, CertaPro Painters of NE Wisconsin
Paint with Purpose: A Proactive Approach to Property Maintenance
​Just like the routine maintenance that keeps your vehicle running smoothly, your hotel or lodging facility performs better when well-maintained. Proper painting and upkeep aren't just cosmetic improvements; they help turbocharge your brand and make a positive impression on your customers and employees.

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Calling All First-Timers: Attend the 2025 Lodging Conference for Free!

6/4/2025

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2025 Wisconsin Lodging Conference & Trade Show: Blueprint for the Future logo
​Are you new to the Wisconsin Lodging Conference & Trade Show? We’ve got exciting news—your first time could be on us!

To encourage broader participation and support rising professionals, WHLA is offering complimentary Full Conference registration to the first 10 eligible first-time hotel or lodging attendees who sign up using our online form.

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Elevating Guest Experience with Quality Linens and Emerging Amenities

6/4/2025

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By Gunderson Uniform & Linen
Housekeeper fluffing pillows on a made bed
When you’re in the hospitality industry, you know that comfort is not just a luxury—it’s a science. You’re likely aware that every element, from the ambiance of a room to the quality of linens, plays a crucial role in shaping your guests’ experience. 

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    We welcome and encourage your comments! Our goal is to foster thoughtful, respectful conversations about Wisconsin’s lodging industry. To maintain a productive space for discussion, we kindly ask that you follow these guidelines:

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