Mae and Mark Wilton purchased Acorn Ridge Motel at the corner of 23 and 73 in Princeton, WI from longtime owners Eric and Linda Johnson in May 2024, marking the start of a thoughtful transformation that honors the motel’s retro identity while introducing modern comforts and new gathering spaces.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Char Paulbicke, Front Desk Agent at Hampton Inn Milwaukee / Brookfield, as one of the 2025 Spirit of Hospitality Award recipients.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Jon Lindenberg, Operations and Facilities Manager at Minnesuing Acres, as one of the 2025 Spirit of Hospitality Award recipients.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Sarai Aguirre, Room Attendant at Tru by Hilton Madison West, as one of the 2025 Spirit of Hospitality Award recipients.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Tyler Townsend, Operations Manager at The Stella Hotel and Ballroom in Kenosha, as one of the 2025 Spirit of Hospitality Award recipients.

WHLA is pleased to share the results of the 2025 Annual Meeting held November 3 in Wisconsin Dells and to announce the election of the 2026 Board of Directors and Executive Committee. This leadership group will play a critical role in driving WHLA’s mission of advocacy, education, and industry advancement in the year ahead.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Kristina Bailey, Assistant General Manager at Holiday Inn Madison at the American Center, as one of the 2025 Spirit of Hospitality Award recipients.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Bennett Johnson, Lead Cook at Courtyard by Marriott Milwaukee Downtown, as one of the 2025 Spirit of Hospitality Award recipients.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Orlando Collins, Maintenance Technician at AC Hotel Madison Downtown, as one of the 2025 Spirit of Hospitality Award recipients.

In the competitive landscape of Wisconsin’s hospitality industry, independent lodging operators face the challenge of maximizing revenue while delivering exceptional guest experiences. rezStream works with properties across the state to tackle this challenge head-on, and one of the most effective strategies is encouraging direct bookings through your website. A well-crafted “Book Direct Benefits” page is a proven way to boost profitability, build guest loyalty, and take back control from OTAs.