​MINOCQUA, Wis. — The Waters of Minocqua, one of Wisconsin’s most celebrated Northwoods resorts, today announced the completion of a sweeping, top-to-bottom renovation of its entire property. The project touches every corner of the resort, from the 106 guest rooms and the grand lobby to the pub & grill, event center, waterpark, coffee shop, and gift shop.

The Wisconsin Hotel & Lodging Association (WHLA) made a major impact in Washington, D.C., during the American Hotel & Lodging Association (AHLA) Hotels on the Hill event, bringing the largest single-state delegation in the country with 19 Wisconsin hotel leaders, members, and staff participating.

What happens when you treat onboarding not as a process, but as an experience worth remembering?
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At Grand Geneva Resort & Spa, that mindset has led to a creative evolution in how they train, connect with, and retain their team members. By blending intentional onboarding systems, peer mentorship, and a dose of humor inspired by The Office, the team has built a culture that feels both structured and refreshingly human, and the results are hard to ignore.

In an industry where marketing trends shift as quickly as traveler behavior, one thing has become increasingly clear: the old playbook no longer applies.

To better understand how hospitality leaders are adapting, I recently sat down virtually with Brandon McConnell, Corporate Executive for Delavan Lake Lawn Management. Brandon and his team have long been strong partners of WHLA, particularly when it comes to Targeted Marketing campaigns.

​This spring, the Madison Area Hotel & Lodging Association (MAHLA) is proud to celebrate an incredible wave of recognition across our member properties and partners. These honors reflect what we see every day—Madison’s hospitality community is driven by passionate teams committed to delivering exceptional guest experiences.

​Today, March 10, the Wisconsin Hotel & Lodging Association (WHLA) took an important step forward in advancing SB 998, also known as the Tourism Promotion Improvement District (TPID) Bill.

When scrolling TikTok, it’s easy to lose track of time. For Jordan Kaminski, Membership Director at WHLA, one scroll led to something unexpected — a fast-paced, funny, and informative “Speed Tour” of Metropolis Resort in Eau Claire that had already amassed millions of views.

Mae and Mark Wilton purchased Acorn Ridge Motel at the corner of 23 and 73 in Princeton, WI from longtime owners Eric and Linda Johnson in May 2024, marking the start of a thoughtful transformation that honors the motel’s retro identity while introducing modern comforts and new gathering spaces.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Char Paulbicke, Front Desk Agent at Hampton Inn Milwaukee / Brookfield, as one of the 2025 Spirit of Hospitality Award recipients.

​The Wisconsin Hotel & Lodging Association (WHLA) proudly recognizes Jon Lindenberg, Operations and Facilities Manager at Minnesuing Acres, as one of the 2025 Spirit of Hospitality Award recipients.