WHLA team members staffed the Travel Wisconsin booth in the Wisconsin Products Pavillion on opening day of the Wisconsin State Fair! The team distributed copies of the 2022 Wisconsin Lodging Directory and promoted voting for the 2023 Website & Wisconsin Lodging Directory Cover Contest. One lucky voter will win an overnight to the Ambassador Hotel Milwaukee. Over the course of the fair, 48 partners of Travel Wisconsin will be staffing the booth to share Wisconsin travel inspiration.

​If you are a hospitality technology wiz or have an idea to share, we invite you to step up to the podium and present during the “Reimagine Hospitality - The Digitized Guest Experience” breakout session at the 2022 Wisconsin Lodging Conference and Trade Show on November 7 at The Osthoff Resort. 

​The Wisconsin Lodging Conference and Trade Show is returning to The Osthoff Resort in Elkhart Lake on November 6-8! This annual WHLA event is your opportunity to connect with the larger hotel community and hear industry leaders and experts share the latest industry insights, trends and policy updates impacting your property.

WHLA is seeking nominations for the 2022 Stars of the Industry Awards!

Help us identify the individuals who have been making a difference in our industry this year by submitting your nominations for our 2022 awards including the Spirit of Hospitality, Associate of the Year, Corporate Champion, Innkeeper and Wisconsin Lodging Hall of Fame. Read on to learn more about the 2022 WHLA Awards Program and submit your nominations today!

Earlier this spring we learned of the passing of Kirk Drusch​, a longtime industry leader who served as a friend and a mentor to many of us. Kirk served as the Chairman of the WHLA Board of Directors in 2010 and as the President of the Greater Milwaukee Hotel & Lodging Association in 2002. He served on the Board of Directors of both organizations for many years, and his commitment to our industry was immeasurable. 

At last week's WHLA Board of Directors meeting our leadership approved changes to the structure of our conference and trade show that are intended to enhance the attendee and exhibitor experience, while also addressing the major increases we are seeing in costs to put on a successful event.