​On May 20, members of the Wisconsin Hotel & Lodging Association (WHLA) gathered at the spectacular Red Crown Lodge in Arbor Vitae for a day packed with invaluable education, peer connection, and top-tier hospitality. Nestled right on the shores of beautiful Trout Lake, the exclusive property offered the perfect backdrop for our community to reconnect, recharge, and dive deep into the trends shaping the future of Wisconsin lodging.

We’re excited to unveil expanded sponsorship opportunities for the 2026 Wisconsin Lodging Conference & Trade Show, happening November 1–3 at Kalahari Resort in Wisconsin Dells.
​
This year’s enhancements are a direct response to growing interest from our industry partners and sponsors who are looking for deeper engagement, stronger visibility, and more meaningful ways to connect with Wisconsin’s hospitality community.

The Wisconsin Hotel & Lodging Association (WHLA) made a major impact in Washington, D.C., during the American Hotel & Lodging Association (AHLA) Hotels on the Hill event, bringing the largest single-state delegation in the country with 19 Wisconsin hotel leaders, members, and staff participating.

​The WHLA Auction Is Back—and It’s Building Fast. The momentum is building—and it’s worth celebrating!

The “Getaway to Wisconsin Hotels” Online Auction is officially heating up, and we’re already seeing an incredible response from WHLA members stepping up with exciting packages, stays, and experiences. This is shaping up to be a strong lineup that showcases the very best of Wisconsin’s lodging industry. 

​The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce the official theme for the 2026 Wisconsin Lodging Conference & Trade Show:

The Wisconsin Hotel & Lodging Association (WHLA) is proud to support the future of the lodging industry by engaging with students at the upcoming Wisconsin Family, Career and Community Leaders of America (FCCLA) State Leadership Conference on April 7 at Kalahari Resort & Convention Center.

From March 15–17, WHLA staff and members joined tourism professionals from across the state at the 2026 Wisconsin Governor’s Conference on Tourism (WIGCOT), held at Milwaukee’s Baird Center and hosted by the Wisconsin Department of Tourism. As one of the nation’s premier state tourism conferences, WIGCOT once again delivered a dynamic mix of education, inspiration, and meaningful connections that continue to strengthen Wisconsin’s tourism industry.

The Wisconsin Women in Lodging (WWIL) Retreat brought together over 40 women from across the state’s lodging industry for a memorable evening of connection, learning, and celebration. Held from Thursday evening through Friday morning at the beautiful Kimpton Journeyman Hotel, the retreat offered the perfect balance of professional growth, community, and fun.

WHLA membership offers far more value than many properties realize and our upcoming Maximizing WHLA Benefits webinar on March 11th at 2pm is designed to help members unlock it.

​Registration is officially open for the 2026 Wisconsin Women in Lodging (WWIL) Retreat! Hosted at the Journeyman Hotel by WWIL Steering Committee Chair Katie Neufeld, this retreat brings together women leaders from across Wisconsin’s lodging industry for an inspiring and immersive experience.