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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Contestants
      • Cover Contest - Vote Now
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Secure Your Spot: 2026 Women in Lodging Retreat

1/28/2026

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Secure Your Spot: 2026 Women in Lodging Retreat
​Registration is officially open for the 2026 Wisconsin Women in Lodging (WWIL) Retreat! Hosted at the Journeyman Hotel by WWIL Steering Committee Chair Katie Neufeld, this retreat brings together women leaders from across Wisconsin’s lodging industry for an inspiring and immersive experience.

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol

1/22/2026

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2026 WHLA Action Day Brings Wisconsin’s Lodging Industry Voice to the Capitol
​On January 21 more than 55 Wisconsin Hotel & Lodging Association (WHLA) members gathered in Madison for WHLA Action Day, the association’s signature advocacy event. Hosted at the Best Western Premier Park Hotel, the day empowered lodging leaders from across the state to engage directly with policymakers and advocate for issues critical to Wisconsin’s hospitality industry.

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Capitol Leaders Join WHLA Action Day 2026 in Madison

1/7/2026

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Capitol Leaders Join WHLA Action Day 2026 in Madison
The excitement for WHLA Action Day 2026 is building!  On January 21, hotel and lodging professionals from across Wisconsin will gather at the Best Western Premier Park Hotel in Madison for a full day dedicated to advocacy, networking, and learning.

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Catch the Highlights: WHLA Conference Encore Webinar Series

11/25/2025

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Catch the Highlights: WHLA Conference Encore Webinar Series
The 2025 Wisconsin Lodging Conference & Trade Show may have wrapped up November 2–4 at the Chula Vista Resort, but the learning doesn’t stop there! WHLA’s Conference Encore webinar series brings some of the most in-demand sessions from the live event to you online this December.

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Cheers to Success! WWIL Wine Pull Raises Record Funds for Women in Lodging

11/5/2025

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Cheers to Success! WWIL Wine Pull Raises Record Funds for Women in Lodging
The Wisconsin Women in Lodging (WWIL) Wine Pull was a tremendous success during the 2025 Wisconsin Lodging Trade Show on Monday, November 3, raising both excitement and funds for women in Wisconsin’s hospitality industry! Over 80 bottles of wine were generously donated and “won” during the Wine Pull, creating a lively, engaging experience for attendees and supporters alike.

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Make Your Voice Heard at 2026 WHLA Action Day

11/4/2025

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​Get ready to make an impact! On January 21, 2026, WHLA Action Day returns to Madison for a full day of advocacy, learning, and connection. Hosted at the Best Western Premier Park Hotel, this event brings together lodging professionals from across the state for meaningful conversations, hands-on education, and engaging meetings at the Wisconsin State Capitol.

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Sip, Support & Win! WWIL Wine Pull Fundraiser

10/24/2025

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Sip, Support & Win! WWIL Wine Pull Fundraiser
Get ready to raise your glass for a great cause! The Wisconsin Women in Lodging (WWIL) Wine Pull is back — and this year, it’s happening during the Wisconsin Lodging Trade Show on Monday, November 3, from 3:00–6:00 PM at Chula Vista Resort.

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WHLA Conference Auction Goes Digital: Bid Online, Anytime!

10/22/2025

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​Exciting news for attendees (and supporters from afar!) — the WHLA Auctions are going digital for the 2025 Wisconsin Lodging Conference & Trade Show! This year, we’re embracing the future of fundraising with the GiveButter platform, making it easier than ever to browse, bid, and win.

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Stay Ahead: What You Need to Know About Wisconsin’s Next Lodging Code

10/14/2025

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Stay Ahead: What You Need to Know About Wisconsin’s Next Lodging Code with Ted Tuchalski
The hospitality industry is evolving, and so are the regulations that shape it. At the 2025 Wisconsin Lodging Conference & Trade Show, you’ll have the chance to hear directly from the experts on what’s coming next. On Monday, November 2, join Ted Tuchalski, R.S., of the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) for “What to Know About the Next Lodging Code.”

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AI in Revenue Management: What’s Real, What’s Next?

10/13/2025

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AI in Revenue Management: What’s Real, What’s Next? with Mirela Logoni
Artificial intelligence is everywhere—but how do you separate the hype from the real tools that can transform your business? At the 2025 Wisconsin Lodging Conference & Trade Show, hoteliers will get a clear-eyed look at the future of AI in hospitality during “AI in Rev Management: What’s Hype, What’s Real, What’s Next?” on Monday, November 2.

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