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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters >
      • Greater Milwaukee Area Hotel & Lodging Association
      • Madison Area Hotel Lodging Association
      • Wisconsin Women in Lodging
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2026 Schedule
        • 2026 Speakers
        • 2026 Trade Show Exhibitors
        • 2026 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • WHLA Member Webinar - March 2026
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Inspiration, Insights, and Northwoods Hospitality: Recapping WHLA’s Lodging Innsights Up North

5/26/2026

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Inspiration, Insights, and Northwoods Hospitality: Recapping WHLA’s Lodging Innsights Up North
​On May 20, members of the Wisconsin Hotel & Lodging Association (WHLA) gathered at the spectacular Red Crown Lodge in Arbor Vitae for a day packed with invaluable education, peer connection, and top-tier hospitality. Nestled right on the shores of beautiful Trout Lake, the exclusive property offered the perfect backdrop for our community to reconnect, recharge, and dive deep into the trends shaping the future of Wisconsin lodging.

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Expanded Sponsorship Levels Released for the 2026 Wisconsin Lodging Conference

5/18/2026

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Expanded Sponsorship Levels Released for the 2026 Wisconsin Lodging Conference
We’re excited to unveil expanded sponsorship opportunities for the 2026 Wisconsin Lodging Conference & Trade Show, happening November 1–3 at Kalahari Resort in Wisconsin Dells.
​
This year’s enhancements are a direct response to growing interest from our industry partners and sponsors who are looking for deeper engagement, stronger visibility, and more meaningful ways to connect with Wisconsin’s hospitality community.

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Wisconsin Shows Up Strong at Hotels on the Hill

5/14/2026

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Wisconsin Shows Up Strong at Hotels on the Hill
The Wisconsin Hotel & Lodging Association (WHLA) made a major impact in Washington, D.C., during the American Hotel & Lodging Association (AHLA) Hotels on the Hill event, bringing the largest single-state delegation in the country with 19 Wisconsin hotel leaders, members, and staff participating.

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Join the Momentum: WHLA Online Auction Builds Toward June 8–12

5/6/2026

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Join the Momentum: WHLA Online Auction Builds Toward June 8-12
​The WHLA Auction Is Back—and It’s Building Fast. The momentum is building—and it’s worth celebrating!

The “Getaway to Wisconsin Hotels” Online Auction is officially heating up, and we’re already seeing an incredible response from WHLA members stepping up with exciting packages, stays, and experiences. This is shaping up to be a strong lineup that showcases the very best of Wisconsin’s lodging industry. 

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Check In. Level Up.: 2026 Conference Theme Unveiled & Registration Opens

4/7/2026

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Check In. Level Up.: 2026 Conference Theme Unveiled & Registration Opens
​The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce the official theme for the 2026 Wisconsin Lodging Conference & Trade Show:

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WHLA Showcases Careers in Hotels at FCCLA State Conference

3/25/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
The Wisconsin Hotel & Lodging Association (WHLA) is proud to support the future of the lodging industry by engaging with students at the upcoming Wisconsin Family, Career and Community Leaders of America (FCCLA) State Leadership Conference on April 7 at Kalahari Resort & Convention Center.

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WHLA at WIGCOT 2026: Education, Networking, and Industry Celebration

3/18/2026

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WHLA at WIGCOT 2026: Education, Networking, and Industry Celebration
From March 15–17, WHLA staff and members joined tourism professionals from across the state at the 2026 Wisconsin Governor’s Conference on Tourism (WIGCOT), held at Milwaukee’s Baird Center and hosted by the Wisconsin Department of Tourism. As one of the nation’s premier state tourism conferences, WIGCOT once again delivered a dynamic mix of education, inspiration, and meaningful connections that continue to strengthen Wisconsin’s tourism industry.

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WWIL Retreat Recap: Over 40 Women, Laughter, and Generosity in Action

3/11/2026

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WWIL Retreat Recap: Over 40 Women, Laughter, and Generosity in Action
The Wisconsin Women in Lodging (WWIL) Retreat brought together over 40 women from across the state’s lodging industry for a memorable evening of connection, learning, and celebration. Held from Thursday evening through Friday morning at the beautiful Kimpton Journeyman Hotel, the retreat offered the perfect balance of professional growth, community, and fun.

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Maximize Your Membership: Upcoming WHLA Member Webinar

2/11/2026

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Wisconsin Hotel & Lodging Association (WHLA) logo
WHLA membership offers far more value than many properties realize and our upcoming Maximizing WHLA Benefits webinar on March 11th at 2pm is designed to help members unlock it.

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Secure Your Spot: 2026 Women in Lodging Retreat

1/28/2026

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Secure Your Spot: 2026 Women in Lodging Retreat
​Registration is officially open for the 2026 Wisconsin Women in Lodging (WWIL) Retreat! Hosted at the Journeyman Hotel by WWIL Steering Committee Chair Katie Neufeld, this retreat brings together women leaders from across Wisconsin’s lodging industry for an inspiring and immersive experience.

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