Category: Events

Check In to Your Future, Level Up Your Career: The Ultimate Guide to WHLA’s Sponsored Student Experience

9/9/2026

Check In to Your Future, Level Up Your Career: The Ultimate Guide to WHLA’s Sponsored Student Experience

At the Wisconsin Hotel & Lodging Association (WHLA), we believe the future of Midwest hospitality begins with the passionate individuals entering the industry today. That is why we are opening our doors to the next generation of lodging leaders at the 2026 Wisconsin Lodging Conference & Trade Show, taking place November 1–3, 2026, at the Kalahari Resort Convention Center in Wisconsin Dells.

Calling All Hosts: 2027 Wisconsin Lodging Conference & Trade Show RFP is Now Open

8/25/2026

Are you ready to showcase your property to the leaders of Wisconsin’s hospitality industry?

We are now accepting proposals to host the 2027 Wisconsin Lodging Conference & Trade Show. This premier annual event is the cornerstone of our association, bringing together hundreds of hotel owners, operators, vendors, and future hospitality leaders from across the state.

Call for Proposals: Host the 2027 WHLA Tech Day

8/10/2026

WHLA is seeking a Green Bay host property to help us launch our inaugural WHLA Tech Day in 2027!

The Wisconsin Hotel & Lodging Association (WHLA) is seeking an event host for a new 2027 event - WHLA Tech Day.

This dynamic, one-day event is designed to bring together up to 75 industry professionals for a deep dive into the latest hospitality technology through educational sessions, networking, and supplier tabletop displays.

Legendary 'Voice of Lambeau Field' Bill Jartz to Host WHLA's Live Auction

8/7/2026

We’re leveling up the live auction for the 2026 Wisconsin Lodging Conference & Trade Show!

The Wisconsin Hotel & Lodging Association (WHLA) is thrilled to announce a high-energy addition to our marquee event of the year: Bill Jartz, legendary Wisconsin broadcaster and the iconic public address voice of the Green Bay Packers, will serve as our official Live Auctioneer for the 2026 WHLA Awards Dinner & Live Auction!

Behind WHLA: Lexie Mallary on Award-Winning Marketing, Endless Ideas, and Why Member Relationships Matter

6/24/2026

By Jordan Kaminski, WHLA Membership Director

Behind WHLA: Lexie Mallary on Award-Winning Marketing, Endless Ideas, and Why Member Relationships Matter

There are two things I've learned about Lexie Mallary.

First, if you compliment something she built, she'll immediately credit someone else.

Second, if you ask her about a project she's currently working on, she'll probably start talking about three projects that haven't happened yet.

Inspiration, Insights, and Northwoods Hospitality: Recapping WHLA’s Lodging Innsights Up North

5/26/2026

Inspiration, Insights, and Northwoods Hospitality: Recapping WHLA’s Lodging Innsights Up North

On May 20, members of the Wisconsin Hotel & Lodging Association (WHLA) gathered at the spectacular Red Crown Lodge in Arbor Vitae for a day packed with invaluable education, peer connection, and top-tier hospitality. Nestled right on the shores of beautiful Trout Lake, the exclusive property offered the perfect backdrop for our community to reconnect, recharge, and dive deep into the trends shaping the future of Wisconsin lodging.

Expanded Sponsorship Levels Released for the 2026 Wisconsin Lodging Conference

5/18/2026

Expanded Sponsorship Levels Released for the 2026 Wisconsin Lodging Conference

We’re excited to unveil expanded sponsorship opportunities for the 2026 Wisconsin Lodging Conference & Trade Show, happening November 1–3 at Kalahari Resort in Wisconsin Dells.

This year’s enhancements are a direct response to growing interest from our industry partners and sponsors who are looking for deeper engagement, stronger visibility, and more meaningful ways to connect with Wisconsin’s hospitality community.

Wisconsin Shows Up Strong at Hotels on the Hill

5/14/2026

Wisconsin Shows Up Strong at Hotels on the Hill

The Wisconsin Hotel & Lodging Association (WHLA) made a major impact in Washington, D.C., during the American Hotel & Lodging Association (AHLA) Hotels on the Hill event, bringing the largest single-state delegation in the country with 19 Wisconsin hotel leaders, members, and staff participating.

Join the Momentum: WHLA Online Auction Builds Toward June 8–12

5/6/2026

Join the Momentum: WHLA Online Auction Builds Toward June 8-12

The WHLA Auction Is Back—and It’s Building Fast. The momentum is building—and it’s worth celebrating!

The “Getaway to Wisconsin Hotels” Online Auction is officially heating up, and we’re already seeing an incredible response from WHLA members stepping up with exciting packages, stays, and experiences. This is shaping up to be a strong lineup that showcases the very best of Wisconsin’s lodging industry.

Check In. Level Up.: 2026 Conference Theme Unveiled & Registration Opens

4/7/2026

Check In. Level Up.: 2026 Conference Theme Unveiled & Registration Opens

The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce the official theme for the 2026 Wisconsin Lodging Conference & Trade Show:

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WHLA Comment Policy

We welcome and encourage your comments! Our goal is to foster thoughtful, respectful conversations about Wisconsin’s lodging industry. To maintain a productive space for discussion, we kindly ask that you follow these guidelines:

What’s Encouraged:

Relevant questions or insights related to the topic
Sharing of personal experiences or professional perspectives
Constructive feedback or polite disagreement

What’s Not Allowed:

Offensive, abusive, or defamatory language
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WHLA reserves the right to moderate, edit, or remove any comments that violate these guidelines. By posting, you agree to engage respectfully and responsibly.

Have a question or need a direct response? Contact us at [email protected].