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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2025 Schedule
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Announcing the 2022 Wisconsin Lodging Hall of Fame Inductees

10/28/2022

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Wisconsin Hotel & Lodging Association logo
The Wisconsin Hotel & Lodging Association (WHLA) has announced that they will honor a new class of inductees into the Wisconsin Lodging Hall of Fame. Established in 2021, this award recognizes leaders and pioneers who have contributed significantly to Wisconsin's lodging industry and the longevity of the Wisconsin Hotel & Lodging Association.

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Geronimo Hospitality Group Welcomes Christopher Wolfgramm as Dual General Manager of Ironworks Hotel and Hotel Goodwin

10/19/2022

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Christopher Wolfgramm, new dual general manager of Ironworks Hotel Beloit and Hotel Goodwin
​BELOIT, WI. (October 19, 2022) – Geronimo Hospitality Group has named Christopher Wolfgramm the dual general manager of Ironworks Hotel Beloit and Hotel Goodwin, both located in downtown Beloit, Wisconsin. Wolfgramm joins Geronimo with over 14 years of hospitality management experience having previously served at resorts, hotels and other properties throughout south-central Wisconsin.

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Women in Lodging Luncheon

10/19/2022

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2019 WWIL Luncheon speakers
​After the closing session of the Wisconsin Lodging Conference, join the Wisconsin Women in Lodging for lunch and a facilitated discussion — hosted by keynote speaker Lisa Even. Enjoy lunch and thought provoking discussion with WHLA female leaders and WWIL supporters. Register and plan to join WWIL this special event at the 2022 Wisconsin Lodging Conference & Trade Show!

​Tuesday, November 8, 2022  |  12:30 pm - 2:00 pm

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2022 WHLA Auctions

10/19/2022

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2019 Live Auction items
​WHLA will be hosting two auctions at the 2022 Wisconsin Lodging Conference & Trade Show on Monday, November 7, 2022. Bid to win and choose for proceeds to go toward the WHLAPAC or educational scholarship funds.

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Conference Keynote Announcement

10/12/2022

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Have a Good Ripple Effect. Lisa Even. Speaker + Coach + Joy Connoisseur. www.LisaEven.com
The 2022 Wisconsin Lodging Conference & Trade Show, themed Resilience and Reinvention, offers eight educational sessions addressing topics and issues of key concerns to Wisconsin hotel and lodging owners and operators. View the full schedule and session descriptions.

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Who Attends | 2022 Wisconsin Lodging Conference & Trade Show

10/11/2022

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2021 Awards Luncheon Attendees sitting around table
Hoteliers from across Wisconsin are getting ready for the 2022 Wisconsin Lodging Conference & Trade Show! From November 6-8, WHLA members will gather at The Osthoff Resort to make new industry connections, strengthen existing relationships, and learn about hospitality trends and hot topics.

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CAT Modeling: The Ultimate Risk Management Solution for Portfolio Owners

10/7/2022

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By Justin Randall, HUB International
Pillows laying on a hotel bed
​With the impact of COVID-19 on the hospitality industry taking center stage since March 2020, it’s easy to overlook the more stealthy but growing threat that looms over businesses in today’s environment: climate.

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So, what is an Online Booking System? And why even use one?

10/7/2022

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By Brian Schmitz & Dave Olson, Resort Forward
Two people working together with laptops in from of them and writing on a piece of paper with wireframes
​An online booking system is an automated software solution that allows your guests to book and pay for a reservation though your website. In addition, it should give you the best tools to run and scale your resort, all in one place.

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2022 Wisconsin Lodging Conference & Trade Show: Resilience & Reinvention

10/6/2022

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Picture
The Wisconsin Lodging Conference & Trade Show has grown to be the premier educational and networking event for Wisconsin lodging professionals, where hotel and lodging property owners and operators and industry supporters from across the state gather to learn from experts, network with industry peers, connect with suppliers, and celebrate the stars of the industry.

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How to Fast-Track Your Talent Pool with a College Hotel, Restaurant, and Tourism Education

10/6/2022

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By Jay Jones, UW-Stout
Silhouette of a student holding a graduation cap in the air during sunset over the water, with a bridge in the background
As more hotel, hospitality, and tourism programs spring up at more colleges, employers still see an unmet need for well-educated employees. Hotel management employers are actively recruiting. Nothing stressed this more for me than our conversation at the Wisconsin Hotel & Lodging Association (WHLA) meeting this spring. Companies are searching for new employees and are actively seeking knowledgeable, quality talent to add to their management teams.

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