The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce Resilience and Reinvention as the theme for the 2022 Wisconsin Lodging Conference & Trade Show. The theme acknowledges the resilience WHLA members have shown while navigating through a period of unprecedented change and disruptions, and the opportunity to evolve practices to address changing guest expectations, workplace dynamics, & technological advancements.
The 2022 Wisconsin Lodging Conference & Trade Show will be held November 6-8 at The Osthoff Resort in Elkhart Lake, Wisconsin. This annual conference is the largest gathering of Wisconsin lodging professionals in the state with anticipated attendance of 250 in 2022. WHLA members and event attendees also include hospitality vendors, educators, and students. Event programming and activities are planned by WHLA’s Education/Conference committee, a volunteer group of Wisconsin lodging professionals. 
This year’s theme, chosen by WHLA’s Education/Conference Committee, encourages attendees to reflect on the challenges the industry has faced over the past few years and look forward to new solutions and opportunities as we move forward as an industry and organization.
“We are excited to reconnect lodging owners and operators with each other and with the folks who provide them with the products and services they need to keep their properties running,” said WHLA President & CEO Bill Elliott. He continued, “While the problems we are facing as an industry have changed over the last two years, we still have many challenges that we are working through. From employment issues to the supply chain pipeline, we’ll spend this time together to learn how we can overcome these post pandemic issues as our industry continues to bounce back.” The thread of resilience and reinvention will weave together the educational sessions on November 7th & 8th. Expert speakers will cover an array of topics in the areas of human resources, industry advocacy, digital marketing, hotel technology, wellness, supply chain management, and more. 
WHLA Board Director and 2022 Education/Conference Committee Chair, Cory Latourell (Hotel Marshfield) shared her excitement about this year’s educational sessions: “As we weathered a global pandemic, few sectors have been hit as hard as the hospitality industry. The way we conduct business has changed, our bottom line has suffered, and we as an industry have shown a tremendous resilience. This year’s Conference and its agenda celebrates that!
Technology has opened up a variety of new opportunities to connect with our guests and provide a more digitized experience. These options are an important part of the travel experience of the future. And finally, when was the last time you focused on your own self-care? This year’s general session will allow you to evaluate and focus on you!” Along with a rich line-up of speakers, the program will set aside time for networking with colleagues and making new contacts. Focal points of the conference will be an awards luncheon honoring the recipients of educational scholarships, Spirit of Hospitality awards, and new inductees into the Wisconsin Lodging Hall of Fame, as well as an evening awards ceremony honoring the winners of the Associate of the Year, Corporate Champion and Innkeeper of the Year awards. View the schedule and learn more about our sessions for the Wisconsin Lodging Conference & Trade Show at WisconsinLodging.org/conference. 
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