The 2025 Wisconsin Lodging Conference & Trade Show may have wrapped up November 2–4 at the Chula Vista Resort, but the learning doesn’t stop there! WHLA’s Conference Encore webinar series brings some of the most in-demand sessions from the live event to you online this December.

In the competitive landscape of Wisconsin’s hospitality industry, independent lodging operators face the challenge of maximizing revenue while delivering exceptional guest experiences. rezStream works with properties across the state to tackle this challenge head-on, and one of the most effective strategies is encouraging direct bookings through your website. A well-crafted “Book Direct Benefits” page is a proven way to boost profitability, build guest loyalty, and take back control from OTAs.

​A great stay makes an impression with guests, and linens are a part of the experience. Soft, fresh, well-kept sheets and towels inspire glowing reviews and positive word-of-mouth. Investing in high-quality linens helps turn those reviews into repeat bookings and loyal guests.

On July 25th, the U.S. Department of State (DOS) announced that it would be changing its visa interview waiver policy, effective September 2, 2025. Under the updated policy, nearly all nonimmigrant visa applicants, including H-2B visas, will now be required to attend an in-person interview at a U.S. consulate or embassy. This change applies to all nonimmigrant visa applicants (all types of U.S. visas) applying for a visa at an embassy or consulate on or after August 28th. While there are a few exceptions to this policy, none apply to H-2B visas.

Spur of the Moment Ranch, a unique lodging destination nestled in Wisconsin’s beautiful Nicolet National Forest, has made a strategic investment to enhance comfort in its rustic camping cabins. By installing Mitsubishi heating and cooling units, the ranch has not only increased summer comfort but also extended its rental season to nearly year-round.

​In Wisconsin and across the US, effective utility management is pivotal for reducing operational costs and promoting environmental sustainability. Innovative technologies now offer hotels and resorts the opportunity to enhance efficiency in water usage, electricity consumption, and HVAC systems. Implementing these solutions can lead to significant financial savings and support eco-friendly initiatives.​

Just off the beaten path in Princeton, Wisconsin, Acorn Ridge Motel is a 14-room property that’s always embraced its classic roadside charm. But with new owners at the helm, the motel has recently completed a thoughtful refresh — one that brings modern convenience and comfort to guests without losing the retro personality that long-time visitors love.

Several recent, high profile news articles have brought bed bugs to the forefront of many traveler’s minds. And while travelers fear these tiny terrors, no one loses more sleep at night over bed bugs than hoteliers. This begs the question – what can hotels do to fight back against bed bugs?

​After a multi-phase renovation that expanded guest capacity, upgraded amenities, and refreshed key areas across the property, the Best Western Premier Bridgewood Resort Hotel & Conference Center in Neenah is redefining the guest experience. From a brand-new guest room tower to exciting updates to the pool, dining, and lobby spaces, this transformation reflects the property’s ongoing commitment to comfort, versatility, and service.

Everyone who has been working in hotel technology knows that one of the biggest hurdles for hotels in adopting operational technology is the difficulties in fully integrating all their systems.