Category: Industry Tips & Trends

Rate Relief to Revenue: Insuratech and the Wisconsin Hotelier

10/5/2026

Wisconsin’s hospitality industry continues to operate in a demanding environment. Labor shortages persist, construction and repair costs remain elevated, weather volatility has increased, and insurance—particularly property insurance—has been a pressure point for many hotel owners over the past several renewal cycles.

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Running Smarter Revenue Strategies in Highly-Seasonal Resorts

9/28/2026

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How one Upper Midwest lakeside resort rethought pricing to navigate short booking windows and fluctuating demand.

By IDeaS Revenue Solutions

Running Smarter Revenue Strategies in Highly-Seasonal Resorts

For seasonal resorts, revenue opportunities are finite. When your property is only open part of the year, missed demand isn’t deferred—it’s gone. Pricing decisions made during peak weeks and shoulder periods can determine the success of the entire season. Amid a backdrop of rising operational expenses and changing travel preferences in once-steady feeder markets like Canada, the pressure to get it right can be immense.

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Hospitality Design in 2026: Trends Taking Shape

9/21/2026

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By Kelsey Korolchuk, CID, Genevieve Richard, NCIDQ, Andrea Okeson, Krista Burton

Hospitality Design in 2026: Trends Taking Shape

Design trends rarely appear overnight. They evolve through subtle cues, emerging in fashion, retail, trade shows, and the ways people choose to travel and experience spaces. In 2026, those shifts are already influencing how hotels are being designed, built, and refreshed.

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Inside the Immersive Design for Dellshire, A New Legend in the Waterpark Capital

9/14/2026

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By Architectural Design Consultants, Inc., Julia Silvers, marketing specialist

Inside the Immersive Design for Dellshire, A New Legend in the Waterpark Capital

Wisconsin Dells has long been defined by its world-class attractions, but a new "crown jewel" is rising to redefine the skyline: Dellshire Resort. Opened in May 2026, this fantasy-themed immersive escape is more than just the latest addition to the "Waterpark Capital of the World." It represents a homecoming.

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In-Room Entertainment Options Set Hotels Apart From The Competition

9/7/2026

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Guests expect to have access to streaming apps and premium channels.

By Tim Minsart, Network Engineer, Spectrum Business

In-Room Entertainment Options Set Hotels Apart From The Competition

The sweet spot for in-room entertainment options for hoteliers is an ever-evolving target. IRE is currently comprised of live TV, interactivity, hotel content, menus, on demand and streaming options, and various revenue opportunities for hotels.

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Duvets vs. Top Covers: A Hotelier's Guide

8/31/2026

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By Standard Textile

Duvets vs. Top Covers: A Hotelier's Guide

When it comes to creating an exceptional guest experience, every detail matters. The top of your beds is one of the first things guests notice (and use!) when they walk into a room. Beyond its visual appeal, it plays a critical role in how comfortable, clean, and inviting a room feels.

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From Insight to Impact: How Data‑Led Advertising is Reshaping Hotel Demand in an Age of Volatility

8/24/2026

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By Jill Boegel, SVP of Commercial – Americas, Hospitality, Amadeus

From Insight to Impact: How Data‑Led Advertising is Reshaping Hotel Demand in an Age of Volatility

For Wisconsin hotels, demand doesn’t just fluctuate — it swings. Football weekends, summer lake traffic, shoulder‑season falloffs, gas-price fluctuations and weather‑driven cancellations can reshape a quarter in a matter of days.

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How Hotels Can Use AI for Review Management

8/17/2026

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By Jaimie Onasch, Revelation PR, Advertising & Social Media

How Hotels Can Use AI for Review Management

According to Statista, close to 80% of people trust online customer reviews as much as personal recommendations from family or friends. In addition, customers tend to spend more money with and have more trust in businesses that reply to online reviews.

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Color Trends for 2026: Elevating Hotel Interiors with Color Theory

8/10/2026

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By Miya Leistekow, Ramaker

Color Trends for 2026: Elevating Hotel Interiors with Color Theory

When it comes to designing a hotel, color is a powerful tool for shaping the guest experience. Every shade, from the walls to the furniture accents, plays a role in creating a mood, reinforcing a brand identity, and influencing how guests feel during their stay.

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How Independent Wisconsin Properties Can Compete with Smarter Pricing

8/3/2026

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Why data driven pricing strategies are becoming essential for small lodging operators in seasonal markets

By Josh Leiker, RezStream

How Independent Wisconsin Properties Can Compete with Smarter Pricing

How do you know if tonight’s room rate is actually the right one? Independent hotels, inns, B&Bs, and vacation rentals across Wisconsin face a constant challenge: setting the right room rates. Price too high and you risk losing bookings. Price too low and you may fill rooms but leave revenue on the table.

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News Articles

Rate Relief to Revenue: Insuratech and the Wisconsin Hotelier

Running Smarter Revenue Strategies in Highly-Seasonal Resorts

Hospitality Design in 2026: Trends Taking Shape

Inside the Immersive Design for Dellshire, A New Legend in the Waterpark Capital

In-Room Entertainment Options Set Hotels Apart From The Competition

Duvets vs. Top Covers: A Hotelier's Guide

From Insight to Impact: How Data‑Led Advertising is Reshaping Hotel Demand in an Age of Volatility

How Hotels Can Use AI for Review Management

Color Trends for 2026: Elevating Hotel Interiors with Color Theory

How Independent Wisconsin Properties Can Compete with Smarter Pricing

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