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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Contestants
      • Cover Contest - Vote Now
      • Cover Contest - 2022 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2022 Schedule
        • 2022 Exhibitor Info
      • Stars of the Industry >
        • 2021 Spirit of Hospitality Award Winners
      • Member Webinars
    • Advocacy >
      • Action Day
      • WHLA PAC
      • Action Center
    • Lodging Resources >
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • STR
      • Guides & Manuals
    • Scholarships

News Articles

Call for Speakers - WHLA Conference Session "The Digitized Guest Experience"

7/27/2022

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2019 Legislative Advocacy Panel Speakers
​If you are a hospitality technology wiz or have an idea to share, we invite you to step up to the podium and present during the “Reimagine Hospitality - The Digitized Guest Experience” breakout session at the 2022 Wisconsin Lodging Conference and Trade Show on November 7 at The Osthoff Resort. 

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How Limited Health Plans Help Hospitality Hiring and Retention

7/13/2022

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by Justin Randall, HUB International
Interior bedroom photo with a towel in the shape of a swan sitting on the bedspread.
T​he hospitality industry has managed to stay afloat during the COVID-19 pandemic, but a labor shortage threatens the recovery. Operators can look to a little-used arrow in their quiver to attract workers: Employee benefits, health insurance in particular.

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How to use Marketing to Recruit

6/1/2022

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by Brian Lee, Revelation PR, Advertising & Social Media
Open space picture in a communal space with lots of white couches, chairs, and building structure. Lots of windows and natural light. With flowers hanging from the ceiling and on tables.
Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

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Company Culture: The Competitive Edge

5/25/2022

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by Monica Goeke, Director of Marketing, Services, & Events at WHLA
Photo of a bed with a white comforter, orange throw pillows, and a vertical striped headboard; one wall of all windows.
As the travel and tourism sectors experience increased guest demand, recruitment and retention has become an increasingly important area of focus for hotel owners, managers, and operators. With the rise of the gig economy luring hourly workers away from entry-level jobs and record low unemployment levels, hotels are struggling to maintain minimum staffing levels to keep the doors open.

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Partner with Technical Colleges

5/18/2022

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by Carmen Smalley, CMP & CHE, Milwaukee Area Technical College
Graduation caps being thrown in the air
​With the labor shortage and a high turnover rate it’s no secret that the hospitality industry is struggling to find employees and retain them. Milwaukee Area Technical College Hospitality programs are working on being innovative to create a streamline of employees into the field. The programs are creating new ways of teaching and learning while providing students accolades with each step.

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